Week 8 Essay question Flashcards
1
Q
What is week 8 essay question and where is it?
A
The marketing and distribution of insurance and its at uni
2
Q
What does week 8 talk about?
A
Intro
Goals of insurance marketing
Challenges facing insurance marketing with consumers
Methods of selling insurance (direct vs intermediated)
Role of tech (online distribution) how big non insurance tech firms are bad
Brand management/ branding
Segmentation and how marketing change
Conclusion
3
Q
What might you talk about in
A
