Week 7- Principle Of Liking Flashcards
Who are people more likely to be influenced by
By people they like rather than dislike
Example of an attractive person that is valued
Neymar.
He’s a spokesperson for Gillette
He is successful, skilled, and a rich footballer.
These qualities make him a fantastic potential partner for reciprocal altruism as he has multiple resources to pay back aid.
How can you induce a feeling of liking in someone with low-cost
Compliments
What does cialdini advise about praise
Advises to give sincere praise rather freely
- sincere praise leads to liking but doesn’t generate the backlash among onlookers that unbridled flattery does
Familiarity and liking
There is a tendency in scone psychological perspectives to emphasise how familiarity leads to liking
- ‘the mere exposure effect’- where repeated passive viewing of a previously novel object can lead to higher liking of that object
Familiarity, liking and association
Repeated exposure as reinforcing patterns of association
Familiarity and attractiveness
Similarity and it’s importance I’m advertising
Innocent(smoothie company)
- advert campaigns try to position innocent as quirky, informal, fun- loving and friendly group, similar to their target audience
Kramer and attractiveness
Demonstrated that people are physically drawn towards attractive faces
What is the ‘halo effect’
When we make a. Judgement about someone, the valence tends to carry over into all sorts of judgement
What does the stereotype content model assume
That people automatically make two broad judgements about others, their warmth and competence
What does ‘warmth’ refer to
Traits like friendliness, helpfulness, sincerity, trustworthiness
What does ‘competence’ refer to
Traits like intelligence, skill, creativity, efficiency
