Week 7- personal skills/healthy envir.

Question 1

Community Development and Capacity Building

Answer 1

Bring the community together
Bring about social change
Change attitudes
More participation= increased positive outcomes

Question 2

Community Engagement

Answer 2

is the process of having individuals in the community, stakeholder organizations, and hospitals work collaboratively to ID needs and then pursuing strategies to address them

Question 3

terms that are used to describe community engagement activities

Answer 3

Consultation, involvement, and, participation

Question 4

ROLE OF THE CHN

Answer 4

Consultant
facilitator
leader
liaison
researcher

Question 5

Community Capacity

Answer 5

Bring about change through an action plan
Developed and implemented with community partners –community mobilization
Refers to influencing healthy public policy-individuals joining together to bring about change.
Happens in many ways & on different levels

Question 6

How Capacities get built

Answer 6

Help them develop leadership
Negotiation skills
Help with problem-solving skills
Help with team building

Think: coalitions, consensus building, improving strategic plans, leadership, changing organizational structure, etc.

Question 7

Capacity Building supports these Outcomes

Answer 7

More community participation
Improved leadership
Improved individual skills
Shared vision
Development of a strategic plan for the community
Evidence of progress towards a goal
Evidence of more effective organizations & institutions
Evidence of better resource utilization

Question 8

More than Bricks & Mortar

Answer 8

Best use of “bricks and mortar” (staff, plans, resources) do not ensure that programs will work.
HP programs need strong foundations

Use collaboration & support from community.
They are the “glue that binds”

Question 9

Community capacity Steps in Community Development

Answer 9

Define the issue
Initiate the process
Plan community conversations
Talk, discover, and connect
Create an asset map
Mobilize the community
Take action
Plan and implement

Question 10

Community Empowerment

Answer 10

Active process
Individuals, groups, and communities are able to state their health requirements and be involved in, and take charge of, the strategies required to achieve improved health
People need to feel a sense of belonging – developed through social supports and networks
Social and political action to ensure equity and social justice

Question 11

STEPS IN COMMUNITY ENGAGEMENT

Answer 11

Inform
Input
Engage
Collaborate
Empower

Question 12

Inform

Answer 12

get information out

Question 13

Input (consult)

Answer 13

feedback impacts decisions

Question 14

Engage (involve)

Answer 14

stakeholders involved in community planning and process

Question 15

Collaborate

Answer 15

shared decision making

Question 16

Empower

Answer 16

community identifies issues and solutions/works with community to build capacity

Question 17

Strengthening Community Action

Answer 17

ASSESS
Determine the state the community is at
Assist with identifying health concerns and STRENGTHS
Assist in identifying how to use community strengths to deal with identified health challenges
Explore how community feels it can best manage health challenges
Build partnerships – concepts of PHC, caring, empowerment

Question 18

Creating Supportive Environments

Answer 18

Requires attention to the determinants of health
Have a direct impact on health of individuals and populations
Are the best predictors of individual and population health ***
Structure lifestyle choices
Interact with each other to produce health
Links between people and their environments
Constitutes the basis for a socio-ecological approach to health
Work and leisure should be a source of health for people

Question 19

Developing Personal Skills

Answer 19

Supports personal and social development
Increases options available to people to exercise more control over their own health and over their environments
Facilitated in school, home, work and community setting
Health education is a strategy for empowering clients and involving them in their health decisions.
Encourages the development of personal health skills such as the adoption of healthier lifestyles e.g.:
Stress management
Healthy eating
Physical activity
Improved literacy
Various teaching methods are used, e.g., lectures, demonstrations, small groups, health fairs
Moving toward adoption of healthier lifestyles is difficult even when clients are motivated for change
Many of the social and economic factors included in social determinants of health hinder behavioural change
Behavioural change is most effective when social and economic factors are supported

Question 20

Health Communication
 and Social Marketing

Answer 20

Strategies used to deliver health promotion messages to targeted populations
Designed to help individuals make decisions related to maintaining and improving their health/well being
Includes various forms of mass media in creating awareness of health issues
Social marketing is more than promotion.

Question 21

Health Communication

Answer 21

The process of promoting health by disseminating messages through mass media, interpersonal channels and events.
May include diverse activities such as clinician-patient interactions, classes, self-help groups, mailings, hotlines, mass media campaigns, events
Efforts can be directed toward individuals, networks, small groups, organizations, communities or entire nations

Question 22

Communication cannot:

Answer 22

Compensate for inadequate health care or access
Produce sustained change in complex health behaviours without the support of a larger program for change
Be equally effective in addressing all issues

Question 23

The four Ps of social marketing:

Answer 23

Product: benefits
Price: cost related to benefits
Place: convenient access
Promotion: utilizing most appropriate media to convey message

Question 24

Types of Health Communication

Answer 24

Persuasive or Behavioural Communications
Risk Communication
Media Advocacy
Entertainment Education
Interactive Health Communication
Development Communication
Participatory Communication

Question 25

Development Communication

Answer 25

Facilitates social development

Question 26

Participatory Communication

Answer 26

is an approach based on dialogue, which allows the sharing of information, perceptions and opinions among the various stakeholders and thereby facilitates their empowerment.(googled)

Question 27

Channel

Answer 27

The way in which a message is sent. 
Television
 Radio
 Interpersonal communication
 Newspaper
Social media

Question 28

Vehicles

Answer 28

Specific formats used to deliver messages 
Commercial (Television) 
Spokesperson profile and interview (Radio) 
Print ad (Newspaper) 
Facebook page (Social Media)

Question 29

Knowledge

Answer 29

Holistic understanding of health and its determinants
Awareness of population HP principles
Understanding of a variety of strategies and processes
Recognition of contextual specificity of strengths and weaknesses of different HP strategies
A familiarity with the conditions, aspirations, and culture of populations within which one works

Question 30

Skills

Answer 30

Program planning
Communication across sectors
Working with others
Integrating research and practice
Capacity building
Being strategic and selective in making decisions about what to do and how to do it

Question 31

Commitment

Answer 31

Personal energy, enthusiasm, patience, and persistence
Flexible, innovative – thoughtful risks
Learning from experience of oneself and others
Self confidence and credibility
Believing in advocating for Health Promotion

Question 32

Resources

Answer 32

Time to engage in Health promotion practice
Tools for more efficient and effective practice
Infrastructure (office space, capital equipment)
Supportive managers, colleagues, and allies with whom to work with and learn
Access to adequate funding for Health Promotion activities

Question 33

Steps in Health Communication Campaign

Answer 33

1) Manage the Project
2) revisit your health promotion strategy
3) analyze your audience
4) Develop an inventory of communication resources
5) select communication objectives
6) select communication channels and vehicles
7) combine and sequence communication activities
8) develop the message
9) develop a project identity
10) develop materials (production)
11) Implement your campaign
12) evaluate your campaign

Question 34

Step 1 in Health Communication Campaign

Answer 34

Manage the Project – Develop a plan to organize the campaign development process including time, money, other resources, data gathering and interpretation and decision-making

Question 35

Step 2

Answer 35

Revisit your Health Promotion Strategy – This step involves defining and/or confirming the purpose of your health communication campaign, including the development of measurable campaign objectives.

Question 36

Step 3

Answer 36

Analyze your Audience – Collect information about the demographic, behavioural and psychographic (e.g., values and beliefs) of your chosen audience to create an audience profile.

Question 37

Step 4

Answer 37

Develop an Inventory of Communication Resources The list should include existing communication resources (e.g., media outlets, community spokespersons) in your community or organization and the assessment of the strengths, weaknesses and possibilities of getting our message delivered through these resources.

Question 38

Step 5

Answer 38

Select Communication Objectives – Identify the ‘bottom-line’ changes (e.g., increasing seniors’ knowledge about steps they can take to avoid injuries in the home) that you hope to accomplish as a result of your communication activities.

Question 39

Step 6

Answer 39

Select Communication Channels and Vehicles – Channels are the means by which a message is sent (e.g., radio, television, the Internet, newspapers, interpersonal communication).

Question 40

Step 7

Answer 40

Combine and Sequence Communication Activities - The channels and vehicles chosen in the last step need to be combined and sequenced across a campaign timeline.

Question 41

Step 8

Answer 41

Develop the Message – The key message, or messages, communicated by the campaign need to be carefully chosen.

Question 42

Fear mongering

Answer 42

the action of deliberately arousing public fear or alarm about a particular issue.

Question 43

Step 9

Answer 43

Develop a Project Identity – Create an identity that will clearly communicate your image and your intended relationship with your audience (i.e., the purpose of your communications campaign and why it’s important).

Question 44

Step 10

Answer 44

Develop Materials (Production) – Develop specifications for each desired product (vehicle), the selection of suppliers and the management of the production process

Question 45

Step 11

Answer 45

Implement your Campaign - Program materials must be available in sufficient quantities. Plans must be in place, and gatekeepers representing different channels must be briefed.

Question 46

Step 12

Answer 46

Evaluate your Campaign – Collect and interpret information on the planning, implementation and results of the campaign in order to identify effective aspects of the campaign and areas where improvement is required.

Question 47

Successful health communication programs involve

Answer 47

more than the production of messages and materials.
They use research-based strategies to shape the products and determine the channels that deliver them to the right intended audiences.

Question 48

Community mobilization

Answer 48

involves the formation of partnerships between different interests and organizations.

Question 49

The language of partnership

Answer 49

implies that each stakeholder group has an equal share of decision-making power, responsibilities and benefits

Question 50

Identifying Potential Community Partners-P

Answer 50

Who will benefit?
Who will be harmed?
Is there a common purpose and value?
What beliefs about people and change are inherent in the project?
How will differences be addressed?
Who will control the process?
How will partners work together so that the experience of each partner is honoured?
How will participation be maximized?
How will valued resources be shared?