week 7 online material # 2

Question 1

Q: When did the first LCBO stores open?

Answer 1

A: June 1, 1927.

Question 2

Q: What was the purpose of the LCBO’s strict control measures when it was first established?

Answer 2

A: To make purchasing alcohol as shameful as possible and control alcohol consumption for moral reasons.

Question 3

Q: How did early LCBO stores resemble banks?

Answer 3

A: Clerks were stationed behind wire grills, and customers had to fill out order forms.

Question 4

Q: What was the “morality background check” required by the LCBO?

Answer 4

A: New customers were vetted to determine if they were moral enough to receive an annual purchasing permit.

Question 5

Q: When were permit books replaced by wallet cards?

Answer 5

A: In 1958.

Question 6

Q: What change occurred at the LCBO in February 1969?

Answer 6

A: The first self-service LCBO store opened in Weston.

Question 7

Q: Who was Jack Ackroyd, and what role did he play in the LCBO?

Answer 7

A: Jack Ackroyd was the former Metro Toronto police chief who became LCBO chairman in the mid-1980s and led modernization reforms.

Question 8

Q: What was “Project Image”?

Answer 8

A: An initiative that introduced gift certificates, Vintages outlets, increased advertising, and gave more autonomy to LCBO store managers.

Question 9

Q: How did Andy Brandt contribute to the transformation of the LCBO?

Answer 9

A: He introduced larger stores, demo kitchens, product knowledge courses, and the “Food & Drink” magazine.

Question 10

Q: When were First Nations individuals allowed to hold LCBO permits?

Answer 10

A: In 1959.

Question 11

Q: What did Gary Reinblatt think of the LCBO in the 1980s?

Answer 11

A: He thought the LCBO stores were “neat but deliberately dull.”

Question 12

Q: What type of criticism did LCBO staff face in the 1970s and 1980s?

Answer 12

A: Staff were criticized for being rude, unhelpful, and lacking product knowledge.

Question 13

Q: How long did it take for all LCBO stores to convert to self-service?

Answer 13

A: The full transition took 20 years after the first self-service store opened in 1969.

Question 14

Q: What role did temperance activists play in shaping LCBO policies?

Answer 14

A: They pressured the LCBO to avoid improving the customer experience, preferring government funds be spent on health and education.

Question 15

Q: What was the LCBO’s philosophy regarding customer service in its early years?

Answer 15

A: Superior customer service was defined by the “prevalence of good social conditions” and limiting alcohol consumption, not by sales volume.

Question 16

Q: How did LCBO stores change in the late 20th century under Andy Brandt?

Answer 16

A: Stores became larger, more customer-friendly, featured demo kitchens, and introduced “Food & Drink” magazine.

Question 17

Q: How did the LCBO handle alcohol sales during its early years?

Answer 17

A: Customers filled out order forms, and clerks reviewed their buying history. Orders were brought out from the stockroom in brown paper bags.

Question 18

Q: What was the significance of the 1969 Weston LCBO store?

Answer 18

A: It was the first self-service store, allowing customers to select their own products.

Question 19

Q: What were the key features of LCBO’s Project Image in the 1980s?

Answer 19

A: Gift certificates, higher-end Vintages outlets, increased advertising, and greater autonomy for store managers.

Question 20

Q: What does the article speculate about the future of LCBO-style marijuana stores?

Answer 20

A: It questions whether marijuana stores will follow the LCBO’s early strict and controlled model or its modern customer-friendly approach.