Week 7 - Explaining visually to influence data Flashcards
What are the insight needs for different audiences?
High-level audiences (e.g., sales agents) need simplified visuals (e.g., line charts). Detailed audiences (e.g., underwriters) require complex visuals (e.g., clustered column charts).
How should visuals be tailored based on analytical comfort?
For low comfort, use intuitive visuals (e.g., sorted column charts, gives a simple overview of the main results). For high comfort, use advanced visuals (e.g., box and whisker plots, provides more insights into results).
What is a challenge with large numbers and statistics?
Large numbers can feel impersonal and fail to connect emotionally.
What techniques can create empathy in data?
Convert large numbers into relatable terms, use dot matrix charts, and introduce fictional personas (e.g., ‘Sophia’) to represent customer segments.
What is the purpose of slope charts?
Slope charts clearly show change over time.
What are pre-attentive attributes in data visualization?
Color draws attention to key trends, and size (BANs - Big Associated Numbers) emphasizes magnitude.
What are the components of Aristotle’s Rhetorical Triangle?
Ethos (credibility), Logos (logic), and Pathos (emotion).
What is Freytag’s Pyramid?
A five-part narrative structure: Introduction, Rising Action, Climax, Falling Action, and Conclusion.
What is the purpose of storyboarding in presentations?
Storyboarding provides a visual layout of the presentation’s structure, helping to organize thoughts and ensure a cohesive narrative.
Freytag’s Pyramid (Introduction)
presents the background information
Freytag’s Pyramid (rising action)
begins to outline more details about the major conflict in the story.
Freytag’s Pyramid (climax)
the audience is exposed to the major conflict in the story.
Freytag’s Pyramid (falling action)
the audience starts to anticipate how the story will reach its conclusion.
Freytag’s Pyramid (conclusion)
presents the end of the story
