Week 7: 2nd Online article linked Flashcards
When did the LCBO first open its stores?
A) 1917
B) 1927
C) 1937
D) 1947
B) 1927
What was the public’s reaction when the LCBO first opened its stores after the end of Prohibition?
A) The public was indifferent, with few customers interested
B) There were long lines, with some customers grateful, others grumbling about rules
C) Customers quickly rejected the idea and protested
D) Customers only bought alcohol in small quantities, avoiding the new stores
B) There were long lines, with some customers grateful, others grumbling about rules
What was the first step in purchasing alcohol at the LCBO when it opened in 1927?
A) Customers could freely pick alcohol off the shelves
B) Customers had to fill out a form, and an LCBO employee would vet them
C) Customers had to undergo a health check
D) Customers simply paid for their alcohol at the counter
B) Customers had to fill out a form, and an LCBO employee would vet them
What was recorded in the LCBO permit books used by customers in 1927?
A) Customers’ personal details, including income
B) The amount of alcohol purchased and whether the purchase was approved or refused
C) The customer’s credit score and financial status
D) The names of all employees who served the customer
B) The amount of alcohol purchased and whether the purchase was approved or refused
How did the LCBO system treat alcohol purchases in terms of customer service?
A) It focused on maximizing sales volume
B) It focused on ensuring that alcohol was only purchased by responsible individuals
C) It was largely unregulated and focused on customer convenience
D) It offered alcohol at discounted prices to encourage more purchases
B) It focused on ensuring that alcohol was only purchased by responsible individuals
Which group was specifically excluded from holding an LCBO permit until 1959?
A) Women
B) People under the age of 25
C) First Nations people
D) Immigrants
C) First Nations people
What major change occurred in LCBO stores in 1958?
A) Alcohol was sold without any restrictions
B) Permit books were replaced with wallet cards
C) The first self-service stores were introduced
D) Alcohol could be freely purchased at supermarkets
B) Permit books were replaced with wallet cards
What innovation in customer service was introduced by the LCBO in Weston in 1969?
A) Customers could select their own alcohol without clerk assistance
B) All alcohol was sold in a “to-go” format
C) Customers were greeted by product consultants who offered advice
D) Alcohol was sold through an online ordering system
C) Customers were greeted by product consultants who offered advice
What did temperance advocates say about the LCBO’s move to self-service in 1969?
A) They supported it, believing it would reduce criminality
B) They argued that self-service would increase alcohol-related criminal behavior
C) They demanded that all alcohol be sold only through government-run stores
D) They were indifferent to the change
B) They argued that self-service would increase alcohol-related criminal behavior
How did LCBO employees initially react to the move towards self-service?
A) They embraced it as a positive change
B) They were skeptical and thought it would lead to more shoplifting and slower service
C) They were enthusiastic about the new product knowledge courses
D) They wanted to abandon the project completely
B) They were skeptical and thought it would lead to more shoplifting and slower service
What was “Project Image,” introduced in the 1980s at the LCBO?
A) A marketing campaign to promote alcohol education
B) A project to redesign LCBO stores and improve customer experience
C) A program to increase the number of LCBO outlets in rural areas
D) A technology upgrade for online alcohol sales
B) A project to redesign LCBO stores and improve customer experience
