Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Compsci 1033 > Week 7 > Flashcards

Week 7 Flashcards

1
Q

How do you market your website?

A

Include the web address for your new site:
- Part of your signature on outgoing email
- On all printed material: letterhead, business cards, labels, catalogues, posters, media advertisements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What should you aim your website to be in when your customers search using search engines for your site?

A

In the “first ten listed”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is the most popular search engine?

A

Google

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What % of the market does the most popular search engine have?

A

Almost 72% of search engine market with Bing in 2nd

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the first of 2 parts on how a search engine works?

A

Finding all the data on the Web and building a database. Similar to Librarians getting new books, cataloguing them and putting them in the library!

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is the second of 2 parts on how a search engine works?

A

Given keywords from a searcher (person looking for a topic), returning the “BEST/MOST APPROPRIATE” pages. Similar to a patron walking into a library, going to the card catalogue and looking for a book.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the 2 parts of a search enging?

A
  1. Building the search database
  2. How does the search engine decide which pages to return to the searcher?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are web crawlers or web spiders?

A

Web Crawlers or Web Spiders crawl the internet constantly, going from web page to web page via links, looking at all the words on the page, building an index (database):

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What does an index contain?

A

Contains list of alphabetical list of words it finds, where within the page the word was and the links (URL to the page) where it found the words.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are words called in index?

A

Words are called keywords

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How is the index stored?

A

In a really big database

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How does the search engine decide which pages to return to the searcher?

A

Uses index to decide which pages have the given keywords

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Does every engine use the same algorithm to decide order of displaying pages?

A

Every engine uses slightly different algorithms to decide the order of displaying the returned pages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What algorithm does Google use?

A

Google uses the “PageRank” algorithm as ONE of the factors to decide what order to present the pages it found to you.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Around 1990 there was no index so what had to be done?

A

Search EVERYTHING (like looking for a needle in a haystack or looking through a book page by page for one word)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Around 1990, how were webpages returned?

A

Just by the file names of the sites and titles stored in the index but NOT the content, e.g. if you searched for “Dog”, you would get things like: www.uwo.ca/dogs.html
www.uoft.ca/mydogisgreat.html

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

When searching around the 1990’s you may have found URL with a title under what condition?

A

Some sites only matched titles if the match was exact (e.g. would only find paper above if user had search for “The Black Dog”)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Before Google if your page wasn’t in the index what happened?

A

It wouldn’t be able to find your page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What happened when the World wide Web came in 1991?

A
  • All papers/files were now all stored in the same standardized manner=html files
  • Key feature of his initial design=MUST HAVE HYPERLINKS!
  • User is in control and can jump from one paper to another paper
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Who developed the World Wide Web, when did they develop it and what problem where they trying to solve?

A

Developed by Tim Berners Lee in Geneva Switzerland
Problem: data was difficult to access and exchange for research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What criteria did Tim Berners Lee work from when developing the WWW?

A
  • System must be flexible, work in multiple operating systems
  • System must be capable of recording links between objects
  • System must make it easy to enter and correct information.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Around 1994 some software would allow users to do what?

A

Submit pages they wanted included in the index

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

In 1994, what did Yahoo begin as?

A
  • Began as a collection of good webpages that included man-made descriptions with each URL.
  • Had a searchable man-made directory.
  • Commercial sites could pay to be included
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

In 1994 the indexes that were built became to include what data from the webpage?

A

ALL the data (not just the title or URL)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
What happened to web searches at around 1995?
- Unlimited bandwidth for the first time - First natural language queries, E.g “dog, 1992” rather than “Select * from index where year=1992 and pet=‘dog’”
26
What were the advanced searching techniques being used around 1995?
Ca* would webpages with return Canada, Cats, Calico Add your URL to the index and it gets added within 24 hours
27
In 1995 how were results returned?
Are still just returned mostly randomly or with basic techniques (e.g. the page that contains the word “dogs” the most would be returned as the first result)
28
What did Larry Page and Sergey Brin start working on in 1996?
The "BackRub" algorithm (find better way to sort results)
29
What was the BackRub algorithm the beggining of?
Google
30
What idea was the BackRub algorithm based on?
Analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page
31
What is Google's PageRank algorithm?
The algorithm gives each webpage returned from the keyword search a weight between 0 and 1 Algorithm gives each webpage returned from the keyword search a weight between 0 and 1
32
How is the weighing done in Google's PageRank algorithm?
The more sites that link to you, and the higher quality sites that link to you, the higher up you go in the ranking
33
If we're assuming there's only 4 pages on the internet Page A, Page B, Page C and Page D, what weight is each page given?
A weight of 1/4=0.25
34
In scenario 1, Pages B, C, and D all have a link to Page A. (Thus page A must be very useful because everyone is pointing at it). How does the weighing change?
Then pages B, C and D are each giving their 0.25 rank to A, so A gets a ranking of 0.75
35
In scenario 2, Page B links to A and C. Page C just links to A, Page D links to A, B and C. How has weighing changed?
B --> A & C (0.25 divided between 2 pages) C-->A (all of 0.25 goes to A) D-->A,B,C (0.25 divide between 3 pages) (0.25 divide between 3 pages)
36
Pages with lots of links pointing at them, must be important so how does it affect their ranking?
So they get the highest weight/ranking
37
What 2 key factors does Page Rank evaluate?
1. How many links are there to a web page 2. What is the quality of the linking sites (although a high ranked page with LOTS of links on it may pass you less because it is spread too thinly)
38
What does Page Rank not take into account?
Account the content of the page (thus frequent content updates don’t improve Page Rank necessarily)
39
Page Rank ranks web _____ NOT web _______
pages, sites
40
Why is each inbound link important in Page Rank?
Important in the overall total except for banned site, they don’t count.
41
Because each page rank level is progressively harder to reach, how is it though to be calculated on?
A logarithmic scale
42
How can you get taken out of Google's Index/Database?
If you try making up lots of fake websites that all point to you website, thus boosting their ranking because pages with lots of other pages that point at them get the highest weight
43
How do I get my page higher up on the results page that Google returns?
Called Search Engine Optimization (SEO)
44
What are the 3 components you should look at when you are trying to make your site more visible?
1. Text 2. Links 3. Popularity (we just talked about it=pagerank)
45
How does text component affect site visibility?
- Users will type a set of words or phrases = keywords - Find pages that have all those keywords
46
What is step 1 in text component?
IDENTIFY THE CRUCIAL KEYWORDS Once you know the words, make sure they are in the areas that a search engine will consider to be the most important places.
47
What is step 2 in text component?
PUT THE KEYWORDS IN THE BEST LOCATIONS Search Engines ALSO use the placement of keywords to weight the webpage when deciding which pages to return in the top positions (as well as PageRank algorithm weighting)
48
What is the five-second usability test?
Show people your site for 5 second, then have them write down everything they remember about the webpage. If they did not write down any of your keywords, then you need to redo your site!
49
What are ways to identify crucial keywords?
- Brainstorm to find keywords, use your marketing material and see what pops out. - Think about how people might combine your keywords HINT: keep updating your keywords: Question: When do users commonly search for the word allergies?
50
Where are the most important places to put keywords?
- Title - Visible Body (the text you can cut from a page and paste into Notepad) - Text around and in links - Text that is above the fold
51
What are some locations that are not quite as important to search engines (but sometimes still considered)?
- Alternative text - Text in the domain name and file names - Meta tag (considered by far the least important)
52
Why is Title-Tag is considered the MOST important text by all search engines?
-What is shown as the link for all returned results - Text shown when people bookmark your site - Can be 100 characters but keep most important stuff in the first 63 characters
53
What is keyword prominence?
Search engines think keywords found near the top of the page make the page more relevant and thus give those pages a higher ranking
54
What is keyword proximity?
: If you are searching for 2 or more keywords, like “civil” and “war”, pages with civil being closer to war are going to get higher ranking than if they were in two different paragraphs
55
What is keyword density?
Keyword showing up more in text (relative to total amount of text)
56
How are people using keyword stuffing to tick and beat Google/
Hide keywords that they think will attract attention as much as they can Ex: writing cats in white font
57
What is the moral of the story when it comes to keyword stuffing and using other tricks to outsmart Google?
You USUALLY can’t outwit Google, just use good content to win over your visitors!
58
Why should you make sure your links are easy to navigate?
So that web spiders can search through your content easily and index ALL your content.
59
What is difficult for spiders to crawl through?
Image maps JavaScript Database Driven Web Pages (ones with ?, &, etc in the URL that are created, CGI pages can be problematic) Links in Flash documents Poorly written html (don’t use MS Word, etc to write the html tags!)
60
What should you include in your links?
Keywords
61
Why should you use keywords in your links?
Text in and around links is used by search engines,
62
Instead of tagging a link like Learn more about our wools and yarns, how should you tag it?
Learn more about our wools and yarns Learn more about our wools and yarns
63
What 2 parts is popularity broken into?
1. Link popularity 2. Click-through popularity
64
What is link popularity?
Not just getting many links to your site, the links to your site must be high quality links! REMEMBER PAGERANK!
65
What is click-through popularity?
- Measures how many times your site is clicked on - Measures how often a user returns to your site - Measures how long a user stays at your site
66
Click-through popularity is not used by some search engines to give a weight to a page, WHY?
People have found a way to scam the system: write automated program to click on site many times (Easily automated)
67
What are some tips to increase your popularity weighting?
Check your competitors web pages, try to figure out why their site is ranked higher than yours. Ex: Go to http://www.google.ca Search for Horseback Riding London Ontario Suppose I work for Circle R Ranch, why did my site not show up first?
68
How can you get Google to find you faster?
By submitting your site to: http://www.google.com/submityourcontent/#
69
When you do a search in google, what happens if you click on cached? For example, search for Soft Coated Wheaten Terriers Dogs, then click on the cache link
Check last time spider came and checked page and version of site Can use to look at site when it's down (previous version)
70
Which will rank higher? An https or http?
Https because it means its a secure site, verified, can be traced back to owner, tries to return secure sites first
71
Why should you improve your page speed?
Google checks how fast a page loads – check your code/files
72
Why should you optimize for voice search?
That is how people search now
73
Why should you optimize for mobile searches?
Over 60% of searches are now mobile
74
Why should your site have a great user experience
Google checks: - How long did the user stay on your page - How many times do they visit your site - How many pages on your site do they visit - What is your bounce rate (% of users who leave your site after viewing only 1 page)
75
What can putting quotes around phrases help with?
Pin-point what you're looking for
76
What is minus operator?
Looking for a specific keyword and avoiding another
77
What is wildcard?
Fills in anything for the * (not quite sure what you want to say but have idea)
78
What is a FileType search good for?
Looking for a specific type of file ex: pdf not doc or excel
79
What is Before and After
Looking for articles created before or after a certain date (issue is it includes updated pages)
80
What is imagesize used for?
Looking for image in specific pixel size
81
What is site: used for?
Narrow down where you search (from specific site)
82
Why is it important to know what your visitors like and dislike about your website?
So you can improve it
83
Where can you analyze statistics from?
Usage statstics from your IPS provider or from companies on line
84
What kind of stats do you think you could get about a website?
- Most popular page - Entry page - Came from - Country - Browser - Total hits/pages/visitors
85
What is the number of hits?
Number of files that download to your site Each file (a html file, a graphic file, ) sent to a client
86
Which will always be bigger: hits or pages?
Hits will either be equal to or bigger because it includes the page plus files
87
What if you do NOT want people to find your website?
88
What made Google popular?
Their Page Rank algorithm which was originally called BackRub
89
When was Google created?
1998

Compsci 1033 (12 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions