Week 7

Question 1

What was the Gin Craze?

Answer 1

a period in the 1700s when gin became very inexpensive and widely abused in Britain

Question 2

What is the origin of gin?

Answer 2

16th century Dutch created “genever” which the British shortened to Gin

Question 3

Who placed large tariffs on French brandy and wine?

Answer 3

William III, King of England in the late 1600s

Question 4

When was the Gin Act created?

Answer 4

1751

Question 5

What was the Gin Act?

Answer 5

government response to control gin production due to widespread abuse

Question 6

What did Gin evolve into and when?

Answer 6

gin and tonic in the 1800s

Question 7

What was gin mixed with?

Answer 7

quinine water for medicinal purposes

Question 8

What is rum made of?

Answer 8

distilled from molasses, a by-product of sugar manufacturing

Question 9

Where were larger sugar plantations created?

Answer 9

in both French and British colonies in the Caribbean

Question 10

Rum lead to an increase in..

Answer 10

the importation of African slaves

Question 11

In what year did British sailors start being given daily rum rations?

Answer 11

1731

Question 12

When did Bacardi begin supplying rum to Spanish royalty?

Answer 12

in the 1880s

Question 13

Who is the founder of Bacardi?

Answer 13

Facundo Bacardi

Question 14

What did Fidel Castro do?

Answer 14

he seized the distilleries

Question 15

What did the Bacardi family do as a result of Castros’ actions?

Answer 15

the family fled to Puerto Rico and became a huge global producer of rum

Question 16

What is Prohibition?

Answer 16

the legal ban on the manufacture, sale, and consumption of alcohol, driven by moral and economic arguments

Question 17

Who influenced the prohibition movements in Canada?

Answer 17

influenced by British and American movements

Question 18

What are the 2 major Canadian organizations in the 1800s?

Answer 18

The Dominion Alliance for the Total Suppression of the Liquor Traffic
Women’s Christian Temperance Union

Question 19

The 1898 referendum

Answer 19

a non-binding vote saw a majority in favor of prohibition, except in Quebec where there was strong opposition

Question 20

What year was The Wilfrid Laurier Government elected in?

Answer 20

1896

Question 21

PEI introduced prohibition what year and how long did it last?

Answer 21

introduced in 1901, lasted till 1948

Question 22

World War I

Answer 22

prohibition introduced in many provinces due to food conservation and patriotic reasons, Quebec refused

Question 23

When did the federal government stop the manufacture and importation of liquor?

Answer 23

March 1918

Question 24

How was alcohol used in World War I?

Answer 24

soldiers received a daily rum ration as a morale booster

Question 25

What was the impact on business from the failure of prohibition?

Answer 25

many breweries and distilleries closed, leading to job losses and a thriving black market

Question 26

US Prohibition of alcohol was from what years?

Answer 26

1920-1933

Question 27

What was the 18th Amendment?

Answer 27

the 18th Amendment outlawed alcohol in the US, but led to economic downturns and organized crime

Question 28

When did Ontario end prohibition?

Answer 28

1927

Question 29

When did US prohibition end?

Answer 29

with the 21st Amendment in 1933

Question 30

What is the LCBO?

Answer 30

the Liquor Control Board of Ontario, created in 1927 to regulate alcohol sales during Prohibition

Question 31

How many years of prohibition did LCBO have?

Answer 31

11 years

Question 32

What was the purpose of LCBO?

Answer 32

aimed to regulate the sale of alcohol, reduce public drunkenness, and generate government revenue

Question 33

Indigenous people were prohibited from holding permits until what year?

Answer 33

1959

Question 34

Permit books were replaced by wallet card in... and the system was abolished in...

Answer 34

1958....1962

Question 35

LCBO self service stores opened when?

Answer 35

in 1969

Question 36

Who initiated "Project Image" to revamp the LCBO's brand, and when?

Answer 36

former police chief Jack Ackroyd initiated "Project Image" in the 1980s to revamp the LCBO's brand

Question 37

What is the largest multinational corporation in the alcohol industry?

Answer 37

AB inBev - controls the global alcohol market

Question 38

What merger was the third largest in corporate history and when?

Answer 38

InBev was created in 2004 through a merger of AmBev and Interbrew

Question 39

What are the tensions between Health and Profit?

Answer 39

governments aim to limit alcohol consumption for health reasons, but alcohol companies profit from increased consumption

Question 40

What are the 2 methods countries can employ to limit advertising of alcohol?

Answer 40

1. voluntary codes of conduct from producers 2. restrictions by law or regulation

Question 41

What is Loi Evin?

Answer 41

a law on France's regulation of alcohol marketing

Question 42

What does the Loi Evin law say?

Answer 42

no advertising should be targeted at young people, no ads are allowed on television and in cinemas, and no sponsorship of cultural or sport events is permitted

Question 43

What are the Old World countries?

Answer 43

France, Italy, Spain, Germany, Portugal

Question 44

How much global wine did the OW countries produce?

Answer 44

63% of global wine

Question 45

The New World countries are:

Answer 45

California, Australia, Chile

Question 46

What are brand extensions?

Answer 46

alcohol brands like Smirnoff and Budweiser expand into products beyond alcohol (ex; Baileys ice cream, Jim Beam chips)

Question 47

The demand for which types of high-status wines is rising?

Answer 47

French and Australian

Question 48

There is a decline in wine consumption in traditional OW markets, but rise in NW markets like...

Answer 48

the USA and UK

Question 49

Australian wine exports declined due to..

Answer 49

1. rising costs 2. rigid production models unsuitable for changing consumer demands

Question 50

First Cycle (1970s-1980s)

Answer 50

NW wines (e.g., California) gained traction due to innovations and market flexibility.

Question 51

Second Cycle (1990s-2000s)

Answer 51

Chile and South Africa joined, leveraging production and marketing innovations.

Question 52

Recent Entrants (Post-2000s)

Answer 52

New Zealand and Argentina succeeded in premium segments with strategic branding and terroir-focused marketing.

Question 53

Global wine consumption is shifting toward non-traditional markets like...

Answer 53

Asia and the USA

Question 54

What is an example of a country with tough alcohol restrictions

Answer 54

India