Week 7 Flashcards
What are the three basic decisions firms must make for foreign expansion?
Which markets to enter, when to enter those markets, and on what scale.
List the different modes firms use to enter foreign markets.
- Exporting
- Turnkey projects
- Licensing
- Franchising
- Joint ventures
- Wholly owned subsidiaries
What factors influence a firm’s choice of entry mode?
Core competencies, cost pressures, market conditions, and strategic goals.
True or False: Acquisitions generally provide long-term interest in the foreign country.
False
What are first-mover advantages?
Establishing a strong brand name, capturing demand, and creating customer loyalty.
What are some disadvantages of being a first mover?
- High costs of establishing a market presence
- Risks of business failure
- Need for customer education
Define exporting.
Sale of products produced in one country to residents of another country.
What are the advantages of exporting?
- Avoids costs of establishing manufacturing in host country
- Helps achieve experience curve and location economies
What are the disadvantages of exporting?
- High transport costs
- Tariff barriers
- Divided loyalties of local agents
What do turnkey projects involve?
Contractor handles every detail of the project for a foreign client, including training.
What are the advantages of turnkey projects?
- Can earn great economic returns
- Less risky than conventional FDI
What are the disadvantages of turnkey projects?
- No long-term interest in the foreign country
- Selling competitive advantage to rivals
What is licensing?
Licensor grants rights to intangible property such as patents, trademarks, and processes.
What are the advantages of licensing?
- No development costs
- Allows participation in foreign markets with barriers
What are the disadvantages of licensing?
- Lack of control over technology
- Limits strategic coordination across countries