Week 6 - promotion

Question 1

What is the promotion mix?

Answer 1

set of strategies used to communication with customers allowing a business to reach customers in different ways

Question 2

What are the 5 elements of the promotion mix?

Answer 2

Advertising, personal selling, sales promotion, direct marketing,

Question 3

What are the advantages of public relations?

Answer 3

increased brand credibility, increased sales and leads, positive brand image, cost-effective

Question 4

What are the disadvantages of public relations?

Answer 4

no direct control, lack of guaranteed results, difficulty evaluating effectiveness