Week 6

Question 1

York & Venkatamaran -
efforts to reduce environmental degradation focused around four main incentives to act (incentives to adress environmental issues)

Answer 1

government regulation
stakeholder action - pressure
ethical behaviour - responsible action
corporate action - economic benefits

Question 2

York & Venkatamaran - Why do incumbents not act

Answer 2

organizational inertia

sunk costs in plant and equipment

specialization leading to competency traps

risk to reputation and legitimacy

uncertainty over which types of environmental strategy will be rewarded by customers, stakeholders or governments

Question 3

York & Venkatamaran - entrepreneurial opportunities

Rick doet genoeg extecy

Answer 3

risk taking

disruptive innovation

generate information

establish market and pricing

Question 4

York & Venkatamaran - new firms and incumbents who enter the market market

(Bij Sam Inderdaad Nog)

Answer 4

benefit from premium pricing

scale reduces costs

innovation becomes the new standard / incremental

norms are adjusted

Question 5

Velter, Bitzen, Bocken & Kemp - challenges of stakeholder allignment - allignment is required on three dimensions

Answer 5

normative - redefinition of the purpose of the firm based on sustainable value

strategic - decisions regarding which externalities to internalize

instrumental - change in organizational activities and processes

Question 6

Velter, Bitzen, Bocken & Kemp - the elements of the boundary work are:

Answer 6

exploring: making explicit what needs to be changed
brokering: bringing the stakeholders together and creating a common language
implementing: defining the new roles and acting on them