Week 5 - Lecture 2 - Nuclear Communication Flashcards
Crisis
A situation in which important decisions involving threat and opportunity have to be made in a particularly short time
Crisis communication
Is designed to protect and defend an individual, company, organisation facing a public challenge to its reputation
Risk
Formula for Risk
Understanding Disaster Risk = Hazard x Exposure x Vulnerability
Finish the sentence
Effective risk communication only works when…
Effective risk communication only works when there is communication based on trust between those who know (experts), those in charge (authorities), and those affected (people)
Instructional risk communication
Consists of all the messages sent and received in the process of teaching and learning
IDEA model
An easy-to-use framework for designing messages that addresses not only elements of information explanation but also elements of internalization
Internalization motivates receivers to attend to the message by highlighting personal relevance, potential impact, proximity, and timeliness
Internalisation
Internalization motivates receivers to attend to the message by highlighting personal relevance, potential impact, proximity, and timeliness
Nuclear risk communication
Communication to the public about nuclear risks and hazards that can potentially impact exposed population or communities
Three main nuclear problems
- No effectiveness data available;
- Invisible risk: more difficult to understand the risk;
- Intergenerational risk.
Intergenerational justice
The idea of fairness or justice between generations, especially in terms of environmental concerns and climate change
Sustainable development
Development that meets the needs of the present without compromising the ability of future generations to meet their own needs
Long-term nuclear warning messages
Communication attempts intended to deter human intrusion at nuclear waste repositories in the far future, with the help of language, signs and design
Scram
Emergency shutdown of a nuclear reactor
