Week 5 and 6

Question 1

___ leads: The kernel of news has to be high in the story.
Find the emotional center of the story
Use pared-down language without hyperbole (straight to the point)
Write simple, declarative sentences
Speak with authority– not condescension

Answer 1

hybrid

Question 2

5 dangerous leads

Answer 2

question, quote, topic, no news, generalities

Question 3

Accuracy, brevity, and clarity. Crisp sharp and conversations are important lead tips true or false

Answer 3

true

Question 4

journalist should strive for subjectivity true or false

Answer 4

false; objectivity

Question 5

what is SPJ

Answer 5

Society of professional journalists

Question 6

Seek Truth and Report it
Minimize harm
Act independently
Be accountable and transparent

Answer 6

code of ethicis 1996

Question 7

opened minded coverage of all sides of an issue, constantly checked facts, accountable sources, judgement neutral tone, style, and content.

Answer 7

quality

Question 8

getting equal coverage to all interest and not characteristing any sides negatively or positively. News itself should not advocate any position. It should simply present unbiased information

Answer 8

neutrality

Question 9

seeking and presenting a broad range of subjects

Answer 9

balancing

Question 10

Everyone has a right to their opinion but not their own set of facts.
Opinion writers have a point of view and find ways to support it convincingly
In editorial not news reports
Personal or instituation nformation is common in the mass media and is typically designed to help citizens anticipate in the democratic process to monitor public, institiutional behavior

Answer 10

opinion journalism

Question 11

Background information, professional opinions, interpretation,
Often produced by veteran news people

Answer 11

news analyses