Week 5 Flashcards

1
Q

Who patented/invented the telephone and when?

A

Alexander Graham Bell in 1876

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2
Q

When and where was the first switchboard opened?

A

1878, New Haven

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3
Q

What came before the electrical telegraph?

A

The optical telegraph

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4
Q

Who invented the telegraph and when?

A

Samuel F.B. Morse in 1837

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5
Q

What phrase did Morse use when demonstrating the telegraph?

A

“What hath God wrought?”

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6
Q

James Carey said that

A

the use of electricity enabled the separation of communication from transportation.

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7
Q

Telegraph: ____ at a distance
Telephone: _____ at a distance

A

Telegraph: writing at a distance
Telephone: voice at a distance

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8
Q

According to Carey, what were the 3 major consequences of the telegraph?

A
  • Decontextualization of markets in space
  • Commodity separated from representations
  • Standardization of goods through abstract grading system
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9
Q

What does Marx mean by commodity fetish?

A

Once things become commodities we forget who made them. We don’t pay attention to the social nature of commodities.

Abstracting commodities fro the people who produce them.

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10
Q

What was a disadvantage of the telephone, particularly for business men?

A

There was no written record of the conversation.

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11
Q

What were some of the reasons why the job of being a switchboard operator carried gendered connotations?

A
  • Women not as rude as men
  • Can pay women less for the same job
  • Women entering workforce as secretaries, seems appropriate
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12
Q

By the 1920s and 30s advertising for the telephone shifted, how?

A

Ads were directed more toward women as housewives and less toward business men.

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