Week 5 Flashcards
What risk communication strategies did premiere Notley use in the 2016 wildfires
Bolstering and corrective action
Thanked those for their efforts, and highlighted the actions of firefighters and energy industry peeps. She concentrated on the current action and NOT THE CAUSE. And focused on uniting Albertans and avoiding divisive topics. This reinforced her leadership and strategy. focused on collaboration and building Alberta.
Online voices focused on bad oil companies and what caused the fire and government distrust. Notely didn’t address those issues instead she focused on current actions to improve the situation
An emergency
When there is only one choice or option remaining due to a serious situation
Emergency Communications
It is AN option of risk communication and is limited
Risk communication during crises
The power of images as a visual agenda setting agent is amplified during crises. Becasue there is more coverage and people are seeing these more often due to social media/online media
Notley’s response to the Beast
Bolstering and corrective action
aimed to maintain a positive and action-oriented narrative while avoiding discussions of blame and divisive issues.
Notley’s crisis communication during the wildfire crisis aimed to maintain a positive and action-oriented narrative while avoiding discussions of blame and divisive issues.
Mad Cow
What is the background
British scientists in the 1990’s foudn a strain of a new disease in 10 victims and ruled out the connection to cattle infected with BSE. Overnight the British beef market collapsed and all trade with continental European countries and Japan dried up. Canadians were convinced that the issue would not come to our country.
MAD COW
What does BSE stand for?
Bovine Spongiform Encephalopathy
MAD COW
What is “Creutzfeldt-Jakob disease”?
A neurological disease that can affect people who have consumed BSE tainted products
What is a “no risk” communication? Why is it problematic?
No risk communication is when organizations do not aqeduatley acknowledge or address potential threats and dangers
it fails short in issue transparency as well as the ability to effectively inform publics. No risk comms can also lead to public skepticism and uncertainty
What is an expert assessment?
refers to the evaluation and analysis of various risks or hazords by individuals or organizations with specialized knowledge and expertise in a particular field
What is public assessment?
The perception and understadning of risks or hazards by the general public or various stakeholders who may be affected by those risks. Public assess,emt involves how individuals, communities, and interest groups perceive and evaluate the potential dangers associated with specific activities, substances or technologies.
What risks are worth worrying about and which aren’t?
Use risk assessment
Ultimately, determining which risks are worth worrying about and which can be put out of mind is a complex decision-making process that involves weighing multiple factors and often requires a multidisciplinary approach. It is influenced by the specific context, societal values, and the best available evidence. Additionally, risk assessments and management strategies should be flexible to adapt to changing circumstances and new information.
Factors to consider when worrying about risk
magnitude and severity
probability and likelihood
immediacy
controllability and mitigation
public perception
regulatory requirements
resource allocation
benefit vs. risk
scientific evidence
stakeholder input
Tasks of good risk communication practice
building trsut
understadning public perception
providing clear and accessible information
transparency
two-way communication
acknowledging uncertainty
credible messengers
emphasizing consensus
engaging stakeholders
tailoring messages
addressing cognitive and emotional factors
long-term commitment
collaboration
evaluating and learning
What is the risk information vaccum?
Situation where there is a lack of sufficient, credible, and transparent information about a particular risk or hazard.
This vacuum can occur when there is a gap in communication between experts, institutions, and the public regarding the risks, benefits, and uncertainties associated with a specific issue.
