Week 5

Question 1

Social media policies revolve around the “three Rs”. What are they? (select all that apply)

Answer 1

a

Question 2

_____ refers to services targeted at harnessing the power of the internet to empower users to collaborate, create resources, and share information in a distinctly different way from the static web sites and transaction-focused storefronts.

Answer 2

Web 2.0

Question 3

Groupthink bias can occur due to:

Answer 3

group cohesiveness, overall group isolation, group leadership, and decision-making stress

Question 4

______ refers to users working, often collaboratively, to create content and provide services online.

Answer 4

peer production

Question 5

______ refers to the portion of the telecommunications network chain that physically reaches the end-user’s premises.

Answer 5

the last mile

Question 6

A gig worker is: (select all that apply)

Answer 6

• a short-term employee
• a contract-based employee
• similar to freelancing

Question 7

Facebook, Twitter, Medium, LinkedIn, and Pinterest are examples of _________.

Answer 7

social networks

Question 8

Computing devices increasingly know where you are, with the physical location determined by: (select all that apply)

Answer 8

• your phones global positioning system (GPS)
• triangulation from nearby cell phone towers
• proximity to neighboring Wi-Fi hotspots

Question 9

_____ is a mental shortcut that relies on the most immediate examples that might come to mind evaluating a decision. It operates on the notion that if you can recall it, it must be important.

Answer 9

the availability heuristic

Question 10

How can you debias the framing effect? (select all that apply)

Answer 10

• Decide how to decide up front
• Think through how you’re going to make the decision before you go to make the decision
• Challenge the information you get
• Do your own analysis

Question 11

a

Answer 11

a

Question 12

a mental shortcut that relies on your most immediate examples that might come to mind when you evaluate a topic, a concept, a method or a decision

Answer 12

the availability heuristic

Question 13

A way of producing goods and services that relies on self-organizing communities of individuals – individuals’ labor is contributed to some common, shared outcome

Answer 13

peer production

Question 14

A system that enables customers to obtain and provide resources via a platform

Answer 14

collaborative consumption

Question 15

Our notions of network effects, two- or multi-sided platform markets, platform competition and Porter’s 5 Forces still apply here!

Answer 15

social media platforms

Question 16

a market’s feature whereby an

individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset’s price.

Answer 16

liquidation

Question 17

the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants

Answer 17

astroturfing

Question 18

a fictitious online identity created for the purposes of deception.

Answer 18

sock puppetry in ethics

Question 19

large groups of people are collectively smarter than individual experts

Answer 19

wisdom of crowds

Question 20

Which amongst the following is an outcome of the modern social media platform?

Answer 20

SEO, Wikis, Social Engagement