Week 4 - Qualitative Research and Its Importance in Daily Life Flashcards
Qualitative research studies social sciences. Social sciences
focus on the everyday life of humans.
-read-
. Brinkmann (2012) explained that
social science began with the emergence of modern, industrial society when
individuals were conceived as separate entities, and when this separation
was seen as problematic, resulting in disintegration, anomie, and the modern
malaises (such as excessive individualism, loneliness and neuroses). In other
words, the word “social” was developed from the everyday life of man.
-read-
This is relative to the everyday life of the researcher
including his/her meditation on daily activities and experiences.
Qualitative research
Furthermore, Brinkman (2012) said that the everyday life objects are thus
those that the researcher in question appropriates and uses in his/her daily
living (e.g. consumer products, technologies, pieces of art), and everyday
situations and events are those the researcher experiences in his/her life
(e.g. conversations, parties, work, rituals).
-read-
Let us discuss further the uniqueness of _____. The unique
nature and purpose of qualitative inquiry bring in with a distinctive set of
attributes, all of which impact the design of qualitative research one way or
another (Roller & Lavraks, 2015).
Qualitative research
Although it might be said that an absolute
truth is intangible in all forms of research, the interactive, personal and
interpretive approach in qualitative inquiry extinguishes the notion that
the outcomes represent an absolute truth. Instead of truth, per se, the _____ strives to collect information from which some
level of useful knowledge can be gained (Roller & Lavraks, 2015).
Qualitative researcher
Absence of absolute “truth
The data and the researcher’s interpretation of
the data – hinge greatly on the contexts from which the data are obtained
(Roller & Lavraks, 2015).
Importance of context
. It derives meaning from data of multiple
sources. Within any research event (e.g. observations, group discussion),
researchers evaluate any number of variables to make sense of the data.
These variables include the context, the language, and especially in
narrative research, social linguistics; the impact of the participantresearcher relationship; and the potential for participants’ and researcher
bias (Roller & Lavraks, 2015).
Importance of meaning
This places the researcher at the center of the data-gathering phase, and
indeed the researcher ultimately is the “instrument” by which
information is collected (Roller & Lavraks, 2015).
Qualitative research
Researcher as the data gathering instrument.
The participants and the
researcher share the “research space” in which certain conventions for
communication (knowingly or not) may be formed that in turn shape the
reality the researcher is capturing in the data (Roller & Lavraks, 2015).
Participant-researcher relationship
This requires the
researcher’s skills that go beyond the usual qualities of organization,
attention to detail, and analytical abilities that are necessary for all
researchers(Roller & Lavraks, 2015).
Qualitative research
Skill set required of the researcher
It is designed to match the dynamics of the evolving
research process (Klenke, 2008). It can be modified or changed
depending on the need to measure the issue or the phenomenon under
study.
Flexible design
It is uniquely suited to address research issues or questions
that might be difficult, if not impossible, to investigate. It effectively
tackles sensitive or personal issues (such as domestic violence, pregnancy
among teenager, drug addiction, etc.); multifaceted, intricate topics (such
as personal histories and corporate re-organization); and contextual
issues (example in-store observations of shopping patterns) (Roller &
Lavraks, 2015).
Types of issues or questions effectively addressed by qualitative
research.
The analysis of ____ is multilayered involving process that continually builds upon
itself until a meaningful and verifiable interpretation is achieved. A large
contributor to the messiness of the analytical process is the inductive
approach (Roller & Lavraks, 2015). It tends to let the data lead to the
emergence of concepts; the opportunity for interweaving detailed
empirical study with some set of concepts and theories (Yin, 2016)
Qualitative research
Messy analysis and inductive approach
Online
and mobile technology offer unique enhancements to qualitative research
designs. The opportunity to select the time and place for participation
empowers online and mobile participant. Online and mobile participants
can also enrich their text responses by attaching files, images, links to
websites, and voice response via VoIP (Voice over Internet Protocol) and
the mobile phone device (Roller & Lavraks, 2015).
Unique capabilities of online and mobile qualitative research