Week 4 - Perception Flashcards
What are the 4 main stages of Information processing?
Exposure
Attention
Interpretation
Memory (short term and long term)
How many Sensory receptors are discussed?
Five
What are the sensory receptors that evoke stimuli?
Feel Sight Hear Taste Smell
What are the three steps of the perceptual process?
Exposure > Attention > Interpretation
What are the two types of Sensory Thresholds?
Absolute threshold
Differential threshold
What is the Absolute threshold under sensory thresholds?
refers to the minimum amount of
stimulation that can be detected on a given sensory
channel.
What is the Differential threshold under sensory thresholds?
refers to the ability of a sensory
system to detect changes or differences between two
stimuli.
What does Weber’s Law state?
The amount of change that is necessary to be noticed is systematically related to the intensity of the original stimulus.
How many components are there in a Semiotic relationship?
Object
Sign
Interpretant
What is Semiotics?
Semiotics: is the study of signs and symbols and the meaning (s)
they convey
__________ occurs when people are stimulated
below their level of conscious awareness.
Subliminal perception
_______ refers to the extent to which processing activity is devoted to a particular stimulus.
Attention
How many factors are the assignment of processing activity to selected stimuli is determined by?
Three
What are the factors the assignment of processing activity to selected stimuli is determined by?
Stimulus
Individual
Situation
What are the stimulus selection factors?
Size and intensity Colour and movement Position Isolation Format Contrast Compressed messages Information quantity
How many Personal Selection Factors were discussed?
Four
What are the personal selection factors were discussed?
Experience
Perceptual vigilance
Perceptual defense
Adaptation
Consumers assign meaning to stimuli based on which factors?
Schema
Automated unconscious
Gestalt
What is a Schema?
Set of beliefs, to which the stimulus we have
encountered are believed to be similar.
What is Automated unconscious?
Mental processes that occur at an
unconscious level that do not require effort.
What is Gestalt?
Meaning is derived from the totality of a set of stimuli,
rather than from any individual stimulus
