Week 4: Informing and Persuading Flashcards
1
Q
2 types of presentations.
A
- formal presentation
- opportunity presentation
2
Q
2 general purposes of a presentation.
A
- to inform
- to persuade
3
Q
What are the 3 persuasive appeals? Explain.
A
- ethos: credibility
- logos: logical
- pathos: passion and emotion
4
Q
5 types of reasoning. Explain.
A
- Inductive: General conclusion
- Casual: cause and effect
- Deductive: americans want to lose weight, our product has weight loss, so americans will buy it
- Analogical: Compare
- Cognitive Dissonance: guilt trip
5
Q
What does KEYS stand for?
A
Know yourself
Evaluate the professional context
Your communication interaction occurs
Step back and reflect