Week 4 - Imperfect Competition Flashcards
Monopolistic Competition assumption (6)
- A large number of small firms
- Free entry and exit in the LR
- Each firm produces a differentiated product - it has a niche, there is a thus some brand loyalty
- Each product is an imperfect substitute
- Each firm faces a downward sloping demand curve
- Each firm has a u-shaped AC curve
Interpret a monopolistic competition short run diagram (3)
- The firm believes just like a monopolist
- The firm produces Q* level of output and changes price p*
- Unlike monopoly, there is a free entry and exit in the LR
Interpret a monopolistic competition long run diagram
- No barriers to entry
- Firms demand curve shifts down and becomes more elastic
- P* = AFC, this abnormal profit disappears with prices lower than under monopoly
- If P < ATC the firm would shut down
- P > MC so the profit is higher than under perfect competition
Characteristics of oligopolies
- There are a few firms with high market shares
- The decisions of firms in terms of what profit to change, or what quantity to produce is dependent on the other firms in the market
Oligopoly assumptions (5)
- 2 or 3 firms (much fewer firms than monopolistic competition)
- Each firm has a differentiated product (significant brand loyalty e,g Nandos, Wagamamas, pizza expresss)
- High entry/exit costs
- Some ability to influence market price
- Strategic interactions between firms when it comes to price
Interpret a kinked demand curve (oligopoly curve)
- If price goes up - firm will lose market share as other firms will keep prices low
- If price goes down - all other rivals will follow therefore market share remains unchanged
- But as prices go down sales will rise as we have a downward sloping demand curve and firms wil always try to avoid a price war as this will reduce abnormal profit
Competition in an oligopoly market (5)
Competition is non priced such as:
- product quality
- Customer focus
- Advertising
- Product development
- Branding
Summary of market structure (just tiurn over to refresh key points)
What is game theory? (2)
- Game theory helps us understand strategic interactions
- Game theory can be used to determine strategies in the business world
Define dominant strategy
The player maximises their pay off by playing a common strategy regardless of the actions of other players
Define pure strategy Nash equilibrium
Each player chooses their best strategy, given the struggles chosen by other players