Week 4 - Contiguity Principle Flashcards
1
Q
Explain the contiguity principle.
A
states there is psychological benefit when it comes to aligning text with their corresponding graphic.
2
Q
What are the two types of contiguity principles?
A
Spatial and temporal.
3
Q
What makes the contiguity principle so effective?
A
Reduces the need of extraneous processes and incorporates the use of the dual channel concept
