Week 4 Flashcards
What’s meant by value proposition?
Why should the customer buy from you?
What’s meant by revenue model?
How will you earn money?
What’s meant by market opportunity
What marketplace will you serve and what’s its size?
What’s meant by competitive environment?
Who else occupies your intended market space?
What’s mean by competitive advantage?
What special advantage does your firm bring to the market space
What’s meant by market strategy?
How will you promote your products and service to attract target audience?
What’s meant by organisational development?
What types of organisational structures within the firm are needed to carry out business plan?
What are some ways of raising capital?
Seed capital
Traditional sources e.g. angel investors
Crowd funding
Elevator pitch
Main B2C models
E-tailer
Community provider
Content provider
