week 4

Question 1

What are the essential parameters for successful commercialisation?

Answer 1

1. Desirability of the product for the customer
2. Feasibility to design and manufacture the product by the start-up
3. Viability of the product for the customer as well as company
   (Ans: All of the above)

Question 2

Which of the following represent the different type\types of markets

Answer 2

1. Evolved market
2. Evolving market
3. Mass market
   (Ans: All of the above)

Question 3

Which of the following can cause the disruption

Answer 3

1. Shifting consumer preferences
2. Integration of completely unconnected products
3. Public policies
   (Ans: All of the above)

Question 4

A start-up company is called Unicorn when:

Answer 4

The start-up is valued over 1 Billion dollars

Question 5

Which of the following Indian start-ups is rated as the world’s largest independent mobile advertising platform?

Answer 5

InMobi

Question 6

Commercialisation strategy is a part of a start-up’s:

Answer 6

Business strategy

Question 7

A disruptive innovation is a potent combination of:

Answer 7

High technology, Low cost and Creative business model

Question 8

Companies can mitigate disruption caused by global trade volatility by:

Answer 8

Foreign exchange hedging

Question 9

Many of the Indian unicorns are based on:

Answer 9

Digital business models

Question 10

Rationale for rapid rise of Unicorns in India:

Answer 10

1. India’s huge market base
2. Private VC and PE Investments into start-ups
3. Capturing market share even at a loss
   (Ans: All of the above)

Question 11

For commercialisation to be deemed successful, there should be:

Answer 11

Revenues and Profits

Question 12

JustDial brought digital innovation to its own model of:

Answer 12

Classified listing

Question 13

Product strategy of a semiconductor start-up tends to be:

Answer 13

Business to Business (B2B)

Question 14

A study of start-ups demonstrates that start-ups benefit to a greater degree by:

Answer 14

Co-founding with shared background

Question 15

In which of the following industries, public policy (government policy) is triggering technologyled disruption?

Answer 15

Automobile industry

Question 16

Which of the following is a B2C company?

Answer 16

Delhivery
OR
Flipkart

Question 17

Startups become unicorns with their focus on:

Answer 17

Rapid revenue growth and high market share

Question 18

Successful commercialisation for a start-up rests on:

Answer 18

1. Demand creation
2. Demand fulfillment
   3.Customer loyalty
   (Ans: All of the above)

Question 19

What is not common between Amazon.com and Flipkart?

Answer 19

None of the above

Question 20

Companies can respond to varying global trade trends by:

Answer 20

Global testing and homologation of products