week 4 Flashcards
market demand
demand of a representative consumer who has an income that is just the sum of all the individual incomes
representative consumer
if the market behavior of an aggregate of different consumers is as if it were the market behavior of a number of identical hypothetical consumers, each with the same level of income.
aggregate demand
the total demand for all finished goods and services produced in an economy
discrete goods
those which are consumed in whole numbers and not in fractions
linear demand curves
a straight-line relationship between the price and quantity demanded
elasticity
an economic measure of the sensitivity of demand relative to a change in another variable: The percent change in quantity divided by the percent change in price
elastic demand
If a good has an elasticity of demand greater than 1 in absolute value
inelastic demand
If the elasticity is less than 1 in absolute value
close substitutes
similar products that target the same customer groups and satisfy the same needs, but have slight differences in characteristics
income elasticity of demand
used to describe how the quantity
demanded responds to a change in income
normal good
is one for which an increase in income leads to an increase in demand
→ The income elasticity of demand is positive
inferior good
s one for which an increase in income leads to a decrease in demand
→ The income elasticity of demand is negative
luxury good
s one for which the income elasticity is positive and larger than 1
→ A one percent increase in income leads to more than a one percent increase in the demand for a luxury good
market supply curve
the sum of the individual supply curves
optimization principle
people choose their consumption optimally from their budget sets;
Firms select the amount of output to produce to maximize profits;
The demand and supply curves represent the optimal choices of the agents involved.
equilibrium principle
we combine the behavior of consumers and firms to study the outcomes of their interaction in the market