Week 3: Participatory Culture, Fans, & Fandom Flashcards
Participatory Fans
Engage in public discussion and meaningful behaviour
Non-Participatory Fans
Dedicated audiences for something, but not dedicating themselves to something else based on that dedication
Fan
Person with deep, positive emotional connection to someone/something famous; expressed through recognition of style or creativity
Followers
Regularly consume and enjoy media/text objects but claim no larger social identity on that basis
Ordinary Fandom
Commonplace, everyday life media fandom; largest group of affective media engagements without high levels of social connectivity
Hegemonic Fandom
Negotiation of two contradictory discourses where fandom is viewed both positively and negatively
Fanification
Idea that online fans represent the way all audiences will interact with media from now on
First Wave of Fandom (Resistance)
Early 1990s
Studied fans as members of subculture/marginalized groups
Seeking their own voice, resisting mainstream culture
Argue against negative representation
Second Wave of Fandom (Participation)
Fans engaging with mainstream culture
More active in participatory culture; fans in the same cultural spaces as everyone else
Attractive fan: passion valued by media industries
Third Wave of Fandom (Activism)
Cultural power
Digital fandom normalized; more visible/accessible
Fans more activist
Attractive Fan
Audience whose passion is valued by media industries
Affective Sensibility
People tune into things based on how they feel, how animated they are about those things
Empowerment
Generation of energy and passion that allows for new meanings and engagement with others
Fan Productivity
- Semiotic - fans use object of fandom to create social meaning
- Enunciative - fans express fandom to outside world
- Textual - fans create something new and share it with fellow fans
