Week 3 Lecture Flashcards

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1
Q

What does it mean to write with integrity

A

To write mindfully and for the reader (who’s your audience)

To use good sources

To use sources fairly

To credit all sources

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2
Q

Writing is a WHAT with the reader?

A

A conversation

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3
Q

Write 3 considerations writing must include to be reader focused

A
  • how educated is your audience
  • does the reader expect evidence
  • how will the reader use the information ( to be entertained, solve a practical problem or to understand something better)
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4
Q

What does informal style of writing NOT mean

A

It doesn’t mean you write like you’re speaking to someone in a pub, its just a little looser, less jargon.

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5
Q

If you use jargon in an informal piece of writing, you must describe what it means. Give an example using the start of the sentence ‘working memory function will be impaired, meaning…’

A

It will be difficult you for you to retain info and consequently understand, think and learn.

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6
Q

What is the ‘curse of knowledge’

A

When it is difficult for you to imagine what it is like for someone else NOT to know the things you know

(So don’t give the reader more knowledge than what they have, because you’ll write inappropriately and they wont understand it)

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7
Q

What should you define when first used?

A

New terms

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8
Q

What is the target length for the average sentence?

A

15 - 20 words

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9
Q

How do you connect new information to information the reader already knows?

A

Begin sentences with old information - and - complete sentences with new information

Example
“Information that is new at the end of one sentence becomes information that is old at the start of the next sentence - improving cohesion”

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10
Q

What is there a growing demand for regarding scientists?

A

There’s a growing demand to communicate findings to a wider audience

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11
Q

Responsible science communication entails stating 2 things, what are they?

A
  • stating areas of uncertainty

- using neutral language to state the facts

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12
Q

If you use a metaphor, what are 4 areas you need to ensure are covered?

A
  • factual correctness
    Metaphor should match the current state of knowledge and be appropriately accurate
  • Socially acceptable language
    No racism, sexism, or other offensive things
  • neutrality
    Avoid or minimise emotive metaphors

Transparency
Be obvious that you are using a metaphor so as to reduce risk of it being taken literally

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13
Q

An essential element to ensure you are getting improved communication is to create closer collaborations between who?

A

Scientists and humanists

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14
Q

What is the benefit of increasing diversity of communicators?

A

It inspires new ideas at a minimum

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