week 3 (chapter 5 and 6) Flashcards
prices
signals that guide the allocation of resources, and how things are going to be priced
-leads to price gouging
price gouging
taking advantage of consumers, charging different prices to different consumers
elasticity
how much one variable responds to a change in another variable
price elasticity of demand
how much the quantity demanded of a good responded to a change in price of that good
elasticity of demand
percentage change in quantity demanded / percentage change in price
elastic demand
quantity demanded responds substantially to change in price
inelastic demand
quantity demanded responds slightly to change in price
ex. gas, oil, sanitary products
what does the curve look like when the demand is elastic?
flatter
what does the curve look like when the demand is inelastic?
steeper
is the elasticity of demand always negative?
YES - but we use the absolute value for it
magnitude of the change in price reaction
< 1 = inelastic
> 1= elastic
= 1 unit elastic
= 0 perfectly inelastic
= infinity perfectly elastic
perfectly inelastic
= 0
customer sensitivity to price change is none
ex. food as a whole, clothes as a whole
things that you need
vertical
inelastic demand
< 1
customer sensitivity is relatively low, demand curve is steep
ex. 22% increase in price leads to 22% decrease in quantity demanded
unit elastic demand
= 1
customer sensitivity is intermediate
ex. a 22% increase in price leads to a 67% increase in quantity demanded
elastic demand
> 1
customer sensitivity is relatively high, and demand curve is flatter
ex. 22% increase in price leasd to 67% decrease in quantity demanded
perfectly elastic demand
= 0
customer sensitvity is extreme, and curve is horizontal
ex. at any price above a 4 dolalr quantity demanded is zero
no change in price, so the price stays fixed
ex. 1 dollar arizonas
determinants of elasticity
- availability of substitutes
- time horizon
- category of product
- luxuries vs. necessities
- purchase size
how to find percentage change
use the midpoint method
(q2-q1)/(q2+q1)/((p2-p1)/(p2+p1)/2) x 100
then to find the elasticty of demand by finding percentage change at first…
percentage of quantity demanded/percentage of price change
availability of substitutes
fewer substitues make it harder for consumers to adjust quantity when price changes
demand is more inelastic