Week 3 Flashcards
What are some roles of food and wine?
- food is functional
- food and drink is used for celebrations
- used as a conduit for socializing
- F&D used for entertainment
Is it important to know the consumer?
yes because this way you can get the consumer to spend their MOOOLAH
Segmentation of food tourism class
- A high interest
- Participation in food related activities (culinary tourism)
- Low interest in food tourism
- no interest in food tourism
Factors that influence participation in food tourism
- food neophobia
- seeking variety of experience
- sociodemographic experience
What are the three d’s of food neophobia?
- Distaste
- Danger
- Disgust
What is variety seeking?
consumers inherent desire for variety due to factors such as changes in tastes, changes in constraints and changes in feasible alternatives
What is hedonic consumption?
hedonic means pleasure, it helps the consumer relate to all the senses.
What is socio-demographic status
commonly used variable to predict food consumption. refers to level of social and economic position of people within society
What are some markers of socio-demographic status
- frequently eating out
- -white collard workers have better access to restaurants
What are some qualities of a food tourist at home?
- Enjoys cooking
- Enjoys eating out
- Is well educated
- Is in middle class or above
What is a big thing that food and wine tourists seek?
authenticity
What are some ways that destinations promote and showcase authentic local food and drink?
- F&D festivals
- F&D tours &trails
- Markets to showcase and purchase produce
- cookery schools
What are the top 10 street foods from around the world?
- Tacos and tostadas in Mexico
- Souvlaki and pita in Greece
- Baguette sandwiches in France
- Simit bread and kokorec in Turkey
- Currywurst in Germany
- Hot Dogs in NYC
- Nasi Goreng in Indonesia
- Shish kabob in Morocco
- Bhel Puri in India
- Sambusas in Kenya
What is a wine tourist consumer?
- difficult to define
- they may have many stereotypes but not many defined characteristics, are they snobs, buffs, mobile drunk?
What is being done to grasp wine tourism?
There have been some small studies carried out to provide a demographic
-but they do not show consistent result across all regions
What is the typical profile of a wine tourist consumer?
- 30-50 yrs
- moderate-high income
- reg. consumers of wine
- intermediate-advanced knowledge of wine
- likely to have visited wine regions before
What is the professional wine tourist?
- 30-45 yrs
- known wine and the wine world
- can judge a wine’s virtues and faults
- willing to devote time and energy to their discovery
- can discuss fine points of wine with the wine makers
What is the impassioned Neophyte
- 25-30 yrs
- well-off
- like wines and sees it as a vehicle to cement friendships and enjoys food
- travels with (professional) friends
- Eager to learn but less serious than the wine professional
What is the Hanger-On?
- 40-50 yr
- wealthy
- attracted to wines knowing they are a mark of distinction
- Basic knowledge of wine and satisfied with this
- Is drawn to famous names
What is The Drinker?
- 50-65 yr
- visits wineries as a part of a group
- an alternative to a bar
- gulps wine and asks for more
- buys wine in bulk
What are the motivational reasons for wine drinking?
- internal : desire ofr edu, socializing
- external: tasting, buying,touring, dining
Summary
Consumer behaviour literature recognises the importance of experiences of consumers as well as their tried and trusted demographic and psychographic profiling
Our understanding of the food & wine visitor and why and how products are purchased and consumed is vitally important for not only food/drink industry growth but to enhance the visitor experience within tourism
