Week 3 Flashcards
Individual product decision
•Product Attributes
•Branding
•Packaging
•Labelling
•Product Support Services
PRODUCT ATTRIBUTES
•Product Quality
•Product Features
•Product Style & Design
BRANDING
•Brand Name
•Brand Mark
It is the ability of a product to perform its functions
Product Quality
-Quality level
-Product consistency or conformance
Product Quality
Features are a competitive tool for
differentiating the company’s product from competitors’ products.
Product Features
- It is process of designing a product’s style and function.
Product Style & Design
the element of a brand that can be
vocalized
Brand Name
the element of a brand that cannot be
vocalized.
Brand Mark
BRAND NAME SELECTION
• suggest something about a product’s benefits and qualities
• easy to pronounce, recognize, and remember
• distinctive
• extendable
• can be translated easily
• capable of registration and legal protection
Types of brand logos
•Monograms
•Wordmarks
•Pictorial Marks
•Abstract Marks
•Mascots
•Combination Mark
•Emblem
consists of letters, usually brand
initials
Monograms
also known as lettermarks
Monograms
Also known as logotypes
Wordmarks
Font-based logo that focuses on
business name
Wordmarks
