week 2 quiz

Question 1

From the list below, identify which is not one of the key non-market strategies?

• Public relations
• Pricing
• Lobbying
• Political networking

Answer 1

Pricing

Question 2

what is the best way to define a ‘scenario’

Answer 2

a scenario is a picture of a possible future environment for the organisation, whose strategic implications can then be investigated. it is less concerned with prediction and more concerned with developing different perspectives on the future.

Question 3

All strategic decisions involve forecasts about future conditions and outcomes. Which of the following does not belong to the fundamental approaches of forecasting based on varying degrees of certainty?

• Alternative futures forecasting
• Accurate forecasting
• Range forecast
• Single-point forecast

Answer 3

Accurate forecasting

Question 4

Which factor below does not belong to the political category in a PESTEL analysis?

• Wealth distribution
• Exposure to civil society organisations
• The role of the state
• The liberalizing of international trade regime

Answer 4

wealth distribution

Question 5

what part of the pestle analysis would cultural values fall under

Answer 5

social environment

Question 6

Whom does the nonmarket environment typically involve interactions with?

Answer 6

media, NGO’s, campaign groups, government departments and politicians

Question 7

Which of the following is not one of the three main difficulties in studying the macro- environment?

• The uncertainty of macro-environment
• Deciding the use to which the analysis will be put
• Adoption of new technologies, R&D expenditure etc.
• The range of macro-environmental influences that exist

Answer 7

Adoption of new technology, R&D expenditure etc..

Question 8

An analysis of the economic elements of the macro- environment would include all of the following EXCEPT

• interest rates
• organisational networks
• exchange rates
• economic growth rates

Answer 8

organisational networks

Question 9

Which of the following is not one of the participants in the market environment?

• suppliers
• Non-governmental organisations (NGOs)
• customers
• competitors

Answer 9

Non-government organisations (NGO’s)

Question 10

Which type of institutional environment does Germany correspond to broadly?

Answer 10

coordinated market economy