Week 2: Proposals

Question 1

What are the 3 ways to conduct Persuasive Appeals?

Answer 1

1. Appeal to logic or reason (logos)
2. Appeal to emotions, concerns, fears, desires, and values (pathos)
3. Appeal from credibility (ethos)

Question 2

What 3 things is a Rhetorical Analysis based on?

Answer 2

1. Audience
2. Purpose
3. Context/tone

Question 3

What are the characteristics of an Executive Summary? 5 things

Answer 3

• Non-specialist audience
• Purpose to persuade
• Uses plain language/1st person
• Contains general information
• About 10% of total length

Question 4

What are the characteristics of an Abstract? 5 things

Answer 4

• Specialist audience
• Purpose to inform
• Uses technical language
• Contains specific information
• Roughly 1-2 paragraphs