Week 2 - Lecture 2

Question 1

Definition of Culture

Answer 1

Defined set of shared values, beliefs, customs, behaviours characterise a group or a society.

Question 2

Importance of culture

Answer 2

Shapes the business, consumer/organisation behaviour influencing social norms, how individuals make decisions and interaction in a public setting.
Helps our judgement and overall impression of business

Question 3

GHCDT: Power Distance

Answer 3

Less powerful members of society accept unequal distribution of power,

Question 4

GHCDT: Individualism vs collectivism

Answer 4

Focus on personal achievement vs group welfare

Question 5

GHCDT: Masculinity vs Femininity

Answer 5

Distribution of emotional roles between genders

Question 6

GHCDT: Uncertainty Avoidance

Answer 6

Members of a society feel uncomfortable with uncertainty and ambiguity.

Question 7

GHCDT: Long term vs short term orientation

Answer 7

Long Term: value perseverance and thrift Short Term: respect, social obligations