Week 2, Ideology, hegemony, political economy Flashcards
Historical Materialism
The material conditions of a society’s mode of production shapes its politics, social relations, and culture.
Base/superstructure
Ideology
The mental frameworks which different classes and social groups use to make sense of the way society works.
A systematic body of ideas articulated by a certain group of people.
False consciousness.
Hegemony
Antonio Gramsci
A theory as to why the proletariat hadn’t revolted.
A condition in process, the ruling class leads society and represents their own interests as interests for society as a whole.
Ideas of the dominant group are viewed as “natural” or “common sense”.
Media Consolidation
Media concentration.
Process by which a few large conglomerates own the majority of media.
Media Synergy
The process when which a media conglomerate uses different mediums, a range of media platforms, to promote a media product.
What marks a society’s mode of production?
Class struggle
How does Stuart Hall define ideology?
The mental frameworks which different classes and social groups deploy in order to make sense of, define, figure out, and render intelligible the way society works.
Marx emphasized ideology as
the ideas of the ruling class.
Individualism
One’s hard work will “pay off”, you have the power to shape your life through dedication and avoiding temptation. Social/structural inequalities are ignored in favor of the individual.
Political economy approach to media
Developed out of Marxist thought.
Who owns, produces, and distributes media? How does this shape media texts and audience practices?
Concerned with power and how those in positions of power as media owners and producers may determine the limits and range of ideologies circulated.
Class struggle
One’s class position is determined by one’s relationship to the mode of production = the bourgeoisie and the proletariat.
What is Storey’s example of hegemony?
Britain’s attempt to secure control of indigenous population of Caribbean and African slaves brought over there. Institution of english as official language, resistance and incorporation results in new english with different rhythms and stresses. This language is not imposed from above nor did it rise from below, it was a negotiation.
