Week 2 (Chapter 2) - IN PROGRESS

Question 1

Value Chain - Primary Activities

Answer 1

1. Inbound logistics
2. Operations
3. Outbound logistics
4. Marketing & Sales
5. Service

Question 2

Value Chain - Support Activities

Answer 2

1. Procurement
2. Technology Development
3. Human Resource Management
4. Firm infastructure

Question 3

Core Business Processes

Answer 3

• Market-sensing process
• New offering realization process
• Cusomer acquisition process
• Customer relationship management process
• Fulfillment management process

Question 4

Core Competency

Answer 4

1. Source of competitive advantage
2. Applications in a variety of markets
3. Difficult for competitors to imitate

Question 5

Business Realignment

Answer 5

1. (Re)defining the business concept or “big idea”
2. (Re)shaping the business scope
3. (Re)positioning the company’s brand identity

Question 6

Holistic Marketing

Answer 6

1. Value exploration
2. Value creation
3. Value delivery

Question 7

Integrative Growth

Answer 7

Increase sales and profit through backward, forward or horizontal integration within its industry

Question 8

Diversification Growth

Answer 8

Good opportunities that arise in other industries or markets

Question 9

Downsizing and Divesting Older Businesses

Answer 9

Get rid of old businesses to make way for get resources for new opportunities