Week 2 (Chapter 2) Flashcards
Idea
A thought, an impression, or a notion. An idea may or may not meet the criteria of an opportunity.
> > An idea has the potential to become an opportunity. Many entrepreneurial ventures fail because there was no real opportunity to begin with.
Opportunity
A favorabel set of circumstances that creates a need for a new product, service or business
When entrepreneurs recognize an opportunity and turn it into a successful business, what is essentially?
Recognize and Create
Recognize
Opportunities are out there you just need to find them. Find a problem and create a solution and business to fill the “opportunity gap”
Create
The entrepreneur creates a new need (a solution (product/service) without a problem) and exploits it.
Four Essential Qualities of aan Opportunity
- Attractive
- Durable
- Timely
- Anchored
Attractive
Is there a need or can one be created?
Durable
Is it a short-term or long-term opportunity?
Timely
Is there a trend or related innovation for the opportunity?
Anchored
Does it complement, enhance, extend, improve on?
Window of opportunity.
A metaphor describing the time period in which a firm can realistically enter a new market.
Sources and approaches?
- Observing trends
- Solving a problem
- Finding gaps in the marketplace
Observing trends
- Social trend
- Technological advances and trends
- Regulations and political trends
Social trend
Changes in that people thinks is “in”?
An understanding of the impact on social forces on trends and how they affect new product, service, and business ideas is a fundamental piece of the opportunity. recognition puzzle.
Technological advances and trends
New uses for old technologies
Advances in technology frequently dovetail with economic and social changes to create opportunities
Regulations and political trends
Political and regulatory. changes also provide the basis for business ideas.
e.g. new laws often spur start-ups that are launched to take advantage of their specifications.
Social ventures
(a new type of entrepreneurial venture)
Are launched for the purpose of solving a range of social problems including poverty, hunger, and aa lack of access to services such as water and electricity.
Gaps in the market place
Problem gaps in the marketplace represent potentially viable business opportunities gaps in the marketplace, are commonly recognized when people become frustrated because they can’t find a product or service they need and recognize that other people feel the same way.
Opportunity recognition
Refers to the process of perceiving the possibility of a profitable new business or a new product or service. That is, an opportunity that cannot be pursued until it’s recognized.
Personal characteristics and identifying opportunities
- Prior experience - can help
- Cognitive factors - some are innate some are learned
- Network entrepreneurs
Entrepreneurial alertness
The ability to notice things without engaging in deliberate search