Week 2 Flashcards
The invisible hand
Specialised individuals need to exchange. The market developed as the mechanism that organises exchange first through barter then using money as the medium of exchange, store of value and unit of account.
The model of the competitive market
The market is an institution where the buyers and sellers of the same good or service come together to trade
Assumptions of the model of the competitive market
Rational agents
Perfect information
Zero transaction cost
Flexible prices
Property rights defined and enforced
Perfect competition
Variables in the allocation of resources
Price (P)
Quantity (Q)
We analyse the model for equilibrium and efficiency
Are the assumptions unrealistic
While these assumptions are “unrealistic” simplifications, together they tell us what
conditions need to be in place to make the market work well. They serve as a benchmark
for the design and improvement of real markets.
The law of demand
The law of demand states that as the price rises, the quantity demanded falls and vice versa (because consumers are relatively worse off and substitute into other products).
Demand
Demand comprises all those consumers willing and able to buy the product. How much
people buy depends on many variables, we focus on price. Demand shows how much consumers plan to
buy at every conceivable price.
Quantity demanded
Quantity demanded (Qd) refers to purchasing plans at one particular price (P).
Demand curve
Slopes downward
Steepness reflects consumer price sensitivity
Position reflects the volume of demand
Demand curve and function example
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Elasticity
elasticity measures the responsiveness of quantity to one of its determinants. We measure
elasticity in the steepness of the curve concerned. There are many types of demand and supply elasticity to
determinants such as price of the product, price of related products, income etc.
Own price elasticity
own-price elasticity of demand measures the responsiveness
of quantity demanded of a product to its price. It reflects the sensitivity or
responsiveness of consumer purchasing plans to price.
The steepness of the demand curve
The steepness of the demand curve is a measure of own-price
elasticity of demand. Flatter curves mean greater elasticity
(greater change in consumers’ purchasing plans), steeper
curves mean lesser elasticity
A product´s own-price elasticity depends on:
- availability of close substitutes
- proportion of income spent on the good
- necessities versus luxuries
- time horizon
PED =
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Demand elasticity calculations
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