Week 2 Flashcards
Define ‘resource-based view of the firm’
Proposes that a company’s resources and competencies can produce a sustained competitive advantage by creating value for customers by lowering costs, providing something of unique value, or some combination of the two.
List the requirements a resource must meet to give a firm competitive advanatge
- The resource must be valuable to the firm by exploiting opportunities and/or neutralizing threats in an organisation’s environment
- The resource must be rare among the company’s current and future competition
- The resource must not be easily imitated by other forms
- The resource must not be easily substituted or replaced with another resource
- The company must be organized to be able to exploit the resource.
Provide an example of how staffing activities can create value for a firm.
Providing applicants with realistic information about the job and organisation can help reduce employee turnover, cut overall labor cots, and improve the form’s productivity.
Define ‘business strategy’
How a company will compete in its marketplace.
List a businesses sources of competitive advantage
Innovation (develop new products, services, improve current products)
Cost (be the lowest-cost provider)
Service (provide the best customer support before, during and after sale)
Quality (provided highest quality product and service)
Branding (develop positive image)
Distribution (dominate distribution channels to block competitors)
Speed (excel at getting product/service to customers quickly)
Convenience (be easiest for customers to deal with)
First to market (introduce products and services before competitors
Define ‘cost-leadership strategy’
Be the lowest cost producer for a particular level of product quality.
Define ‘operational excellence’
Maximizing the efficiency of the manufacturing or product development process to minimize costs
Define ‘differentiation strategy’
Developing a product or service that has unique characteristics valued by customers
Define ‘product innovation’
Developing new products or services
Define ‘specialization strategy’
Focusing on a narrow market segment or niche and pursuing either a differentiation or cost-leadership strategy within that market segment.
Define ‘customer intimacy’
Delivering unique and customizable products or services that better meet customers’ needs and increase customer loyalty.
Define ‘growth strategy’
A strategy to expand the company either organically or via acquisitions
List the staffing implications of the different sources of competitive advantage
Operational excellence (low cost) Product leadership (innovation) Customer intimacy (customization) Growth
How does the organization life cycle affect staffing?
As a firm or product ages, it grows, matures, declines and dies.
Introduction stage –> growth stage –> maturity stage –> decline (should make changes to revive product)
Define ‘talent philosophy’
A system of beliefs about how a firm’s employees should be treated.