WEEK 2 Flashcards
is anything that is offered to a market for attention, acquisition, use,
or consumption, and that satisfy a want or a need. It includes
physical objects, services, persons, places, organizations, and
ideas, or mix of these entities.
Product
intangible
Sevices
Tangible
Goods
is a form of product that consist of activities, benefits, or
satisfaction offered for sale that are essentially intangible and do
not result in the ownership of anything.
Service
It consist of physical items that can be touched and seen.
Pure tangible goods
The major offering are goods and gives services such as an
automobile that offers accompanying repair services.
Tangible goods with accompanying services
consist of equal parts of good and services such as restaurant.
Hybrid offers
Major offerings are services but gives minor goods such as airline
trips with accompanying snacks
Services with accompanying minor goods
It consist of efforts from the service provider such as those offered
by doctors, teachers, and ophthalmologists.
Pure services
represent what buying the product or service will do for the
customer. These are memorable while some products and services
are not.
Customer experience
It is the core, problem-solving service, or core
benefit that consumers are really buying when
they obtain a product or service
Core product
This may have as many as five characteristics that are combined to
deliver core product benefits.
Actual product
Actual product consist of
1.Brand Name
2.Quality level
3.Packaging
4.Design
5.Features
It includes any additional consumer services and benefits built
around the core and actual
products.
Augmented product
Augmented product consist of
1.Delivery and Credit
2.Product Support
3.Warranty
4.After-sales Services
