WEEK 2 Flashcards
Bias
Has evolved to become a preference in favor of or against a person, group of people, or thing.
Data bias
Is a type of error that systematically skews results in a certain direction.
What do you have to think about when you collect data ?
As a data analyst, you have to think about bias and fairness from the moment you start collecting data to the time you present your conclusions.
Sampling bias
is when a sample isn’t representative of the population as a whole.
Unbiased sampling
Results in a sample that’s representative of the population being measured.
3 DATA BIAS
observer bias, interpretation bias, and confirmation bias
Observer bias
It’s the tendency for different people to observe things differently.
Interpretation bias
The tendency to always interpret ambiguous situations in a positive, or negative way.
Confirmation bias
Is the tendency to search for, or interpret information in a way that confirms preexisting beliefs.
Observer bias is somtimes refered to
Experimental bias
Research bias
ROCCC process
Reliable
Original
Current
Comprehensive
Cited
Reliable
With this data you can trust that you’re getting accurate, complete and unbiased information that’s been vetted and proven fit for use
Original
There’s a good chance you’ll discover data through a second or third party source. To make sure you’re dealing with good data, be sure to validate it with the original source
Comprehensive
The best data sources contain all critical information needed to answer the question or find the solution.
Current
The usefulness of data decreases as time passes. If you wanted to invite all current clients to a business event, you wouldn’t use a 10-year-old client list. The same goes for data.