WEEK 1B: CONSUMER IN PERSPECTIVE Flashcards
Is a movement that promotes the
interest of the purchaser/buyer.
Consumerism
Effects of Consumerism in Society
- Positive: fuels to economic growth
- Negative:
> social – bigger gap
among various
economic groups
> environmental –
sustainable fashion
vs fast fashion
________ ________ of consumption
from these rising populations is
gathering force as it sweeps
through each generation
Global hurricane
Reasons of buying:
- Need
- Habit
- Desire and fear
Global political economy
determines the ________ as well as guides the collective ________ of consumers
- options
- choices
- A person, who buys goods and
services and makes use of public
utilities as well as natural
resources, like soil, air and water. - Unaware of the consumer’s rights
and responsibility.
Consumer
Characteristics of an Ideal Consumer
- One who is educated, alert, aware, responsible, accountable and environment friendly
- a good citizen who believes in individual
and social responsibility. - Knows his/her rights and responsibility as a consumer.
3R’s of Consumer
Education
Reduce, Reuse and
Recycle
Refers to an emotional and cognitive response the consumer generates in consumer experience
Consumer Well-Being
What are included in the emotional and cognitive responses of consumers?
- customer satisfaction
- positive emotion
- perceived quality of life
___________ derived from the consumption of goods and services, that is, to the satisfaction of needs (Daskalopoulou, 2014)
Satisfaction
Ecosystem Services
- Supporting
- Provisioning
- Regulating
- Cultural
Constituents of Well-being
- Security
- Basic Material for Good Life
- Health
- Social relations
- Freedom of Choices and
Action
__________ is viewed from the perspective of
consumers as individuals.
Private well-being
___________is to be viewed from the perspective
of the aggregate and distributive
impact in providing and fostering
consumer needs of the current and
future generations.
Social well-being
_______ is viewed from the perspective of a
dynamically sustainable human-environment
interrelationships.
Ecological well-being
Perspectives of Consumer Well-being
- Private well-being
- Social well-being
- Ecological well-being
Models of Consumer Well-being
- The Acquisition Model of Consumer Well-being
- The Possession Model of Consumer Well-being
- The Two-Factor Model of Consumer Well-being
- The Consumption Process Model of Consumer Well-being
________ posits that
consumer well-being is determined by satisfaction with acquisition of consumer goods and services.
The Acquisition Model of Consumer Well-being
Satisfaction that results from the ownership of consumer goods
The Possession Model of Consumer Well-being
Two-Factor Model: refers to experiences related to the purchase of consumer goods and
services.
acquisition domain
Two-Factor Model: focuses on experiences related to material possessions
Possession of Consumer Goods and Services (possession domain)
Two aspects of The Consumption Process Model of Consumer Well-being
- Maintenance Satisfaction
- Disposition satisfaction
Consumption Process Model: Satisfaction consumers
experience when they seek to have a possession repaired or serviced.
Maintenance Satisfaction
Consumption Process Model: refers to the degree of satisfaction consumers feel with the disposability of their products
Disposition satisfaction
Two aspects of the Two Factor Model
- Acquisition
- Possession of Consumer Goods and Services
Maintenance Satisfaction: two major sub dimensions
- satisfaction with
repairs provided by service vendors in the community - satisfaction with services that facilitate repair by the owners themselves
Process of gaining knowledge and skills needed to manage consumer resources and taking actions to influence the factors which affect consumer decisions.
Consumer Education
Concerns of Consumer Education
skills, attitudes, knowledge and understanding
McGregor (2010) identified recent
efforts to frame consumer education as a vehicle to teach consumers about ______ and ________.
global justice and sustainability
Aims of Consumer Education
- Protect the interests of consumers;
- Promote an understanding of the
systems and structures within the marketplace; and - Contribute to society by creating more active and informed citizens,
leading to a more even balance of power between the producer and the consumer.
Areas of Concern
- Consumer decision-making
- Resource management
- Citizen participation
external and internal factors affecting consumer decisions as
well as the stages of the decision-making process
Consumer decision-making
personal finance, buying skills and conservation
Resource management
consumer protection and advocacy
Citizen participation
Structure of Consumer Education
- Formal Education
- Lifelong Education
- Targeted Education
Structure: refers to learning through a program of instruction in an educational institution generally recognized by a qualification or a certificate.
Formal Education
Structure: covers all purposeful learning
activity “from the cradle to the grave”
Lifelong Education
Structure: refers to a range of educational
activities designed for particular consumer groups that are
considered vulnerable
Targeted Education
