Week 12 Flashcards
- In HP skills are needed in _______ and ________
- target population = _________
- in HP we want to exchange the _________ of participating in the program for the _________ of the program
- marketing and psychology
- market
- benefits of participation with costs of the program
- In social marketing for HP, the buyer is the ________ and the seller is the _________
- Social marketing focuses on __________ type of products such as ______ , ________ , ________
- marketing innovations are tailored to what we know about the “___________ of innovations”
- buyer = target pop, seller = HP practitioner
- non-tangible (not for profit) such as attitudes, ideas, lifestyle
- diffusion
Within HP, programs are considered:
a) developments
b) lifestyles
c) innovations
d) enhancements
e) meaningful
c)
What are the 5 groups of diffusion of innovations?
- innovators
- early adopters
- early majority
- late majority
- laggards
Answer based on diffusion theory:
1. T/F: the leader needs a follower who will be treated as different
2. the first follower transforms the lone person into a ________
3. T/F: new followers imitate the leader not the first follower
4. as more people join it is (more/less) risky
5. T/F: the leader transforms the movement. This shows how leadership should be glorified
- F. the leader needs a follower who will be treated as an equal
- leader
- F. new leader imitate the first follower not the leader
- less risky - less chance of standing out
- F. the first follower transforms the movement. This shows how leadership is overglorified
Answer each based on the stages of the diffusion theory:
1. Innovators:
a) __-__% of the population
considered to be _________
want to be the ____ to try something new
b) early adopters:
___% of pop
interested in the program but are more _______ than the innovators
often considered ________ leaders
c) early majority:
___% of pop
interested in program but need some _______ motivation
d) late majority:
___% of pop
_______ about the program so need more people in the social system to join first before
______ mentoring is useful
a) 2-3%
venturesome, daring, risky, independent
first to try something new
b) 14%
cautious
opinion
c) 34%
external motivation
d) 34%
skeptical
peer
- What type of communication is necessary to attract innovators and early adopters?
a) word of mouth
b) personalized marketing
c) outbound marketing
d) mass marketing - T/F: external motivation is required for the early adopters
- T/F: late majority need constant exposure to the program in order to join
- d)
- F. external motivation is required for the early majority
- T
What are the 4 P’s of marketing?
product, price, place, promotion
what are the 5 phases of program implementation?
- adoption of the program
- identify and prioritize tasks to be completed
- establish a system of management
- put the plan into action
- end or sustain the program
What are the 3 main implementation strategies?
- pilot testing - offer sample to pop of the program to work out problems and see if it worked
- phase in - when working with large pops, see where we want to phase in (get feedback) and make changes as needed
- total program - implement the full program to entire audience as needed
T/F: all 3 implementation strategies should not be used if timing is an issue in your program
F. They should be all used regardless if time is an issue
What are the 5 parts of informed consent?
- explain nature and purpose of program
- inform participants of risks or dangers no matter how small
- explain benefits of participation
- inform participants of alternative programs that will accomplish the same thing as your program
- ensure participants know they can stop the program at any time
