week 11 questions Flashcards
What role does the media play in society according to Brooks & Stritch (1991)?
A) Media as a purely entertainment source.
B) Media as gatekeeper and a source of bias.
C) Media as a governmental tool.
D) Media as an unbiased factual reporter.
B) Media as gatekeeper and a source of bias.
What are the major sources of power of the news media?
A) Advertising and profit-making.
B) Provision of entertainment and technology.
C) Provision of political information, agenda setting, and influence on political actors.
D) Solely focusing on objective reporting.
C) Provision of political information, agenda setting, and influence on political actors.
What was the ‘Billion Dollar Boondoggle’ about?
A) A successful investment by the media in new technologies.
B) HRDC grants and contributions scandal involving management and control issues.
C) A large-scale media merger.
D) A government-funded media campaign.
B) HRDC grants and contributions scandal involving management and control issues.
What determines whether an organization’s issue is newsworthy?
A) Its financial impact.
B) Relevance, timeliness, human interest, entertainment value, and controversy.
C) The organization’s political connections.
D) The number of people employed by the organization.
B) Relevance, timeliness, human interest, entertainment value, and controversy.
Which models explain the relationship between business and the news media?
A) Distorted mirror theory, corporate owners model, audience model, organizational model, political model.
B) Economic model, profit model, governmental model, societal model.
C) State-controlled model, private enterprise model.
D) Monopoly model, oligopoly model.
A) Distorted mirror theory, corporate owners model, audience model, organizational model, political model.
What is a technique for influencing the media?
A) Ignoring media inquiries and focusing on internal communication.
B) Focusing on the needs of media, keeping communication lines open, and educating journalists.
C) Strictly controlling all information released to the media.
D) Using aggressive advertising strategies.
B) Focusing on the needs of media, keeping communication lines open, and educating journalists.
What is the ‘Mirror Theory’ in the context of the news media?
A) The idea that the media should reflect society accurately.
B) The theory that media should only report positive news.
C) The concept that media should mirror government policies.
D) The practice of media focusing on celebrity and entertainment news.
A) The idea that the media should reflect society accurately.
What does the ‘Distorted Mirror Theory’ suggest about the media?
A) That the media always provides an accurate reflection of reality.
B) That the media’s portrayal of events is often distorted by various influences.
C) That the media should avoid reporting on controversial issues.
D) That the media focuses only on distorting political news.
B) That the media’s portrayal of events is often distorted by various influences.
What are some forms of bias in the media as mentioned in the presentation?
A) Only technological bias.
B) Bias in advertising, ownership, technology, and journalistic perspectives.
C) Bias towards government policies.
D) There is no bias in the media.
B) Bias in advertising, ownership, technology, and journalistic perspectives.
What does ‘Manufactured Consent’ refer to in the context of media?
A) The process of fabricating news stories.
B) The media’s role in creating a consensus among the public through its reporting.
C) The government’s control over media content.
D) The audience’s agreement with all media content.
B) The media’s role in creating a consensus among the public through its reporting.
What is the relationship between media organizations and businesses, as discussed in the presentation?
A) Media organizations are separate from businesses and do not interact.
B) Media organizations and businesses are adversaries or have coalescing interests.
C) Media organizations always support businesses unconditionally.
D) Media organizations are owned and controlled by businesses.
B) Media organizations and businesses are adversaries or have coalescing interests.
In the context of influencing the media and public opinion, what is considered effective?
A) Avoiding any media contact.
B) Issuing major reports/statements, media events, and editorial endorsements.
C) Solely relying on social media.
D) Only using paid advertisements.
B) Issuing major reports/statements, media events, and editorial endorsements.
