Week 11 - Qualitative Decisions and AHP Flashcards
Expected Value Equation
= (odds of gain) * (value of gain)
Allais’s Paradox
Rational approach to identifying optimum decision considering the probability and consequence of each possible outcome.
Two types of errors people make
error in odds
error in value
Reason for error in odds
We often base probability on what comes to mind fastest and most easily
Decision Making Approaches
- Brute force with weighting - Multi Criteria Analysis (MCA)
- Risk based - uses risk = probability x consequence
- Analytical Hierarchy
- Delphi Method - minimises variance
Analytical Hierarchy Process (AHP)
- Define objective and decision options
- Structure elements in criteria, sub-criteria, alternatives
- Make pair wise comparisons of each element
- Calculate weighting and consistency ratio
- Evaluate alternatives based on weighting
- Evaluate benefit cost analysis (BCA)
- Make decision
Why are individuals more consistent than groups
Individuals have preferences, these differ between the individuals in a group.
Consistency Ratio
CR = CI/RI
CI - Consistency index
RI - Random Index
Limitations of AHP
- Meaningless process if measures are not relevant
- Humans are inconsistent therefore many iterations of CI could be needed
- Pairwise comparisons increase drastically with n increase
- dependent variables are difficult
Cognitive Fluency
How easy it is to process and understand
Sunk Cost Fallacy example
Not leaving a bad movie before it ends because you paid for it.
Self
Serving Bias
If we win its out success, if we lose its someone else’s fault
Pseudo-diagnostic information
Imformation that isn’t really relevant but you think it is
Subtlety Diagnostic Information
Information that is important but you think it isn’t
Sorting relevance
Conformation bias - once you have decided on something, new info has little impact