Week 11 | Profit Planning Flashcards

1
Q

What is profit planning?

A

An exercise in testing (competing) strategies and considering the resources required to operationalise those strategies. It may include ideas such as deleting and/or introducing new products amongst other initiatives that seek to improve performance with time

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2
Q

In real life, how does management make conclusions from profit planning?

A
  1. Consider long term strategy: from here it is nece
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