Week 11 | Profit Planning

Question 1

What is profit planning?

Answer 1

An exercise in testing (competing) strategies and considering the resources required to operationalise those strategies. It may include ideas such as deleting and/or introducing new products amongst other initiatives that seek to improve performance with time

Question 2

In real life, how does management make conclusions from profit planning?

Answer 2

5. Consider long term strategy: from here it is nece