Week 1: Strategic Management and the External Environment Flashcards
What do firms achieve by formulating and implementing a value-creating strategy?
Strategic competitiveness
Define “strategy” in the context of business.
A coordinated plan of actions aimed at using core competencies to exploit strengths and achieve a competitive advantage.
When does a firm have a competitive advantage?
When it creates superior value for customers that competitors cannot imitate or find it too expensive to imitate.
How can an organization’s strategy be considered to have a competitive advantage? (similar ass question)
After competitors’ efforts to duplicate it have ceased or failed.
Is there such a thing as a perfect competitive advantage?
<b></b>No, no competitive advantage is perfect.
<b>What are above-average returns?</b>
Profits that are higher than what an investor expects to earn from this investment compared to other investments that have the same level of risk.
What is risk in the context of investments?
An investor’s uncertainty about the economic gains or losses from a particular investment.
How do successful companies manage risk?
They learn to manage risk effectively to reduce investors’ uncertainty about investment outcomes.
What accounting-based activities do firms use to assess their performance? (AES)
Return on assets, return on equity, and return on sales.
How can firms assess their performance in terms of stock market returns?
By calculating monthly returns using the formula:
MR = (End of period stock price - Beginning stock price) / Beginning stock price = % change return.
What are average returns?
Returns equal to those an investor expects to earn from other investments with a similar amount of risk.
What does failure mean in investment context/businesses?
When investors withdraw their investments from firms earning less-than-average returns.
<b>What is the consequence of overconfidence in investing?</b>
Excessive risk-taking, which can be dangerous even for very successful companies.
What is the Strategic Management Process?
used for firms to achieve strategic competitiveness and earn above-average returns.
What model does the Strategic Management Process involve?
The A-S-P model: Analysis, Strategy, Performance.
What is involved in the “Analysis” phase?
Analyzing the external environment and internal organization to identify opportunities, threats, resources, capabilities, and core competencies.
What does the “Strategy” phase entail? (FI)
Strategy formulation and strategy implementation.
What is the goal of the “Performance” phase?
Achieving strategic competitiveness and above-average returns.
What is a challenge for firms in today’s competitive landscape?
Understanding the strategic implications of digitalization and integrating it effectively into their strategies. (so the evergrowing issue of rapid technology changes/improvements)
Why are conventional sources of competitive advantage like economies of scale and large advertising budgets less effective today?
Due to the impact of social media advertising, which has changed the dynamics of how firms earn above-average returns.
What is hypercompetition?
A condition characterized by intense rivalry among competitors, rapid market changes, and low entry barriers.
How does the global economy affect competition?
It increases the scope of the competitive environment, allowing goods, services, people, skills, and ideas to move freely across borders.
Define globalization.
when countries and their businesses become more connected economically.
How does globalization affect companies in the competitive landscape?
It increases opportunities for companies, as customers may choose global competitors’ products if they create superior value compared to domestic products.
What does “liability of foreignness” refer to?
The risks associated with competing outside a firm’s domestic markets. (operating in another country than its home country)
What are the three categories of technology and technological changes?
1) Technology diffusion and disruptive technologies
2) The Information Age
3) Increasing knowledge intensity.
How has the rate of technology diffusion changed?
It is greater now than it was a decade or two ago, along with the rate at which companies gather information about competitors.
What is information technology (IT), and why is it important?
IT is a crucial capability that supports product innovation and can provide a competitive advantage. Firms that fail to harness data and information are at a disadvantage.
What does increasing knowledge intensity refer to?
Increasing knowledge intensity means that having knowledge—like skills and information—is becoming more important for using and creating technology.
- Success now depends more on what you know than on just having money or resources.
How is knowledge viewed as a resource? Is it tangible or intangible?
Knowledge is considered an intangible resource.
What is strategic flexibility?
Strategic flexibility is the ability of a company to adapt quickly to changing market demands and opportunities.
What does the resource-based model of above-average returns assume about organizations?
It assumes that each has its own special resources (skilled employees, technology, etc) and abilities that make it different from others.
What are resources in the context of a firm’s production process?
Inputs such as capital equipment, employee skills, patents, finances, and talented managers, which can be either tangible or intangible.
What is a capability?
a general skill or ability a company has
What are core competencies?
Capabilities that provide a competitive advantage for a firm over its rivals.
What are the key assumptions of the resource-based model?
- Resources and capabilities are the key factir of strategy and profits.
- Firms have different resources and strategies.
- Resources can’t easily move between companies, which helps some firms maintain an advantage.
Vision
<b><div><span>A picture of what the firm wants to be and what it wants to achieve.</span></div></b><br></br>
Mission
<b><span>A mission specifies the businesses in which the firm intends to compete and the customers it intends to serve.</span></b>
Stakeholders
Individuals, groups and organizations that can affect the firm’s vision and mission are affected by the strategic outcomes achieved, and have enforceable claims on the firm’s performance.
Capital market stakeholders
Capital market stakeholders are the people or groups, like shareholders and major investors, who provide funding to a company.
Product market stakeholders
Product market stakeholders are the main groups that affect or are affected by a company’s products. This includes customers, suppliers, local communities, and labor unions representing employees.
Organizational stakeholders
All of a firm’s employees, including both non-managerial and managerial personnel.
Strategic Leaders
Strategic leaders are people in a company who help decide what the company should do to succeed. They can be in different jobs or levels, not just at the top.
Organizational culture
Organizational culture is the shared beliefs, values, and symbols within a company that shape how it operates and how employees behave.
What is a key characteristic of strategic leaders?
They must think globally and act locally.
What makes top management teams effective? (senior executives, or leaders)
They use human capital management skills (recruiment and selection, employee delopyment, diversity, etc) and strong cognitive abilities (criticial thinking, decision-making, etc) which allows them to make better strategic decisions for the company’s success.
What is the general environment?
The general environment is made up of outside factors in society that can impact businesses.
* This includes things like the economy, laws, social changes, and technology.
What are the seven environmental segments?
Demographic, economic, political/legal, sociocultural, technological, global, and physical environment.
<b>Can firms control or change the general environment segments?</b>
<div>No, firms cannot directly control or change these segments, but they can recognize trends and predict their effects.</div>
What is competitor analysis?
How companies gather and analyze information about their competitors.
<b>What does an analysis of the general environment focus on?</b>
Environmental trends and their implications.
What does an analysis of the industry environment focus on? (known as industry analysis) > FOCUSES ON EXTERNAL ENVIRONMENT FACTORS
Focuses on evaluating factors and conditions such as market trends, competition, barriers to entry, supplier and buyer power, and legal factors that influence an industry’s profitability potential.
<b>What is the focus of an analysis of competitors?</b>
Predicting competitors’ actions.
<b>What does external environment analysis refer to?</b>
<div>Studying outside factors that can affect a business, which are out of the company’s control.</div>
<b>What are some examples of external factors?</b>
Competition, customer preferences, economy, and laws.
<b>Why is identifying opportunities and threats important?</b>
<div>It helps in studying the general environment to achieve strategic competitiveness.</div>
What is an opportunity in the general environment?
A condition that, if exploited effectively, helps a company reach strategic competitiveness.