week 1 : media literacy and convergence

Question 1

what is media?

Answer 1

platforms or vehicles that industries have developed for the purposes of creating and sending messages

- telephones
- movies
- television

Question 2

what is Convergence?

Answer 2

takes place when products are typically linked to one medium show up on many media

Question 3

example of media convergence…

Answer 3

Magazines, radio programs, TV shows, and films are available on the Internet through laptops, iPads, and smartphones.

Question 4

what are the three c’s of mass media convergence?

Answer 4

CONTENT – messages (e.g. film, news)

CORPORATIONS – The companies that interact to create and distribute the content

COMPUTERS – The tool corporations use to disseminate content

Question 5

Digital convergence is….

Answer 5

the ability to view the same multimedia content from different types of devices

Question 6

5 types of convergence:

Answer 6

1. Economic
2. Organic
3. Cultural
4. Global
5. Technological

Question 7

Economic convergence

Answer 7

Economic convergence occurs when a company controls several products or services within the same industry.

Question 8

organic convergence

Answer 8

is what happens when someone is watching a television show online while exchanging text messages with a friend and also listening to music in the background—the “natural” or organic outcome of a diverse media world.

Question 9

cultural convergence

Answer 9

is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture.

Question 10

global convergence

Answer 10

is the international circulation of media content. It is a process of different cultures influencing one another, despite the physical distance separating them.

Question 11

Technological convergence

Answer 11

is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
such as the ability to watch TV shows online on sites like Netflix or to play video games on mobile phones like the Apple iPhone.