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PR Week 1-2 Reviewer > Week 1 Lesson 1: Quantitative Vs. Qualitative > Flashcards

Week 1 Lesson 1: Quantitative Vs. Qualitative Flashcards

1
Q

more respondents

A

quantitative

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2
Q

opinions, perceptions

A

quantitative

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3
Q

short contact time

A

quantitative

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4
Q

survey, questionnaire

A

quantitative

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5
Q

more numbers

A

quantitative

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6
Q

hypothesis

A

quantitative

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7
Q

close ended questions

A

quantitative

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8
Q

testing, distance

A

quantitative

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9
Q

tables, graphs

A

quantitative

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10
Q

scale, ranking

A

quantitative

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11
Q

less writing

A

quantitative

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12
Q

what’s the highest, lowest level

A

quantitative

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13
Q

what’s the extent

A

quantitative

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14
Q

how many, how much, how often

A

quantitative

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15
Q

habits, practices, skills, performance

A

quantitative

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16
Q

less participants

A

qualitative

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17
Q

less participants

A

qualitative

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18
Q

experiences

A

qualitative

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19
Q

experiences

A

qualitative

20
Q

longer contact time

A

qualitative

21
Q

longer contact time

A

qualitative

22
Q

Interview (structured/unstructured)

A

qualitative

23
Q

more words, assumptions

A

qualitative

24
Q

more words, assumptions

A

qualitative

25
Q

open ended questions

A

qualitative

26
Q

exploring

A

qualitative

27
Q

rapport with participants

A

qualitative

28
Q

rapport with participants

A

qualitative

29
Q

rapport with participants

A

qualitative

30
Q

narratives, paragraphs

A

qualitative

31
Q

themes, concepts

A

qualitative

32
Q

themes, concepts

A

qualitative

33
Q

more writing

A

qualitative

34
Q

how the experience is/was

A

qualitative

35
Q

problems encountered

A

qualitative

36
Q

inspiration, motivation, realization

A

qualitative

37
Q

roles being played

A

qualitative

38
Q

roles being played

A

qualitative

39
Q

document analysis

A

qualitative

40
Q

culture

A

qualitative

41
Q

culture

A

qualitative

42
Q

culture

A

qualitative

43
Q

lived experiences, behavior

A

qualitative

44
Q

lived experiences, behavior

A

qualitative

45
Q

attitude, disposition

A

qualitative

PR Week 1-2 Reviewer (1 decks)

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