Week 1 Intro to Digital Marketing Flashcards
What is email Marketing
communicating with your audience through email
How does email marketing work
Using an auto responder
Copy writing: writing words sentences email that makes people take a specific action like buying.
Why is email marketing important to business
Its a constant way of contacting costumers
What are some benefits of Email marketing compared to SEO or PPC?
A direct way to reach your customer incase you get banned or taken down
What are some metrics you should look at in Email Marketing
Click Through Rate Conversion Open rate. ... Click-through rate (CTR) ... Conversion rate. ... Bounce rate. ... Number of unsubscribes. ... List growth rate. ... Spam complaints. ... Forwarding rate/email sharing.
What is SEO?
you do things to your website to make it show on google
How does SEO Work?
Keyword targeted blog posts
Getting people to link to your website
Why is SEO important to businesses?
Helps them get found on google
What are ways of doing SEO?
Remove Anything that Slows Down Your Site.
Link to Other Websites with Relevant Content. …
Write for Humans First, Search Engines Second. …
Encourage Other Trustworthy Sites to Link to You. …
Have Web Analytics in Place at the Start. …
Write Unique and Relevant Meta Descriptions for Every Page. …
Use a Simple, Readable URL Structure.
What is Google Ads
where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users
How Does Google Ads work
Give a budget to google ads
set the max cost per click
How does Google Ads Targeting Work?
allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender
Why is Google Ads Important for Businesses
Gets you product or service in front of people
What is the biggest reason why someone would choose PPC over SEO
PPC provides a laser-targeted way to get in front of potential customers. SEO Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits
How does their Facebook Ad’s targeting Work?
targeted to users based on their location, demographic, and profile information
How is Google Ads Different From Facebook Ads?
instead of keyword search like google, you target them on who they are
What are the key metrics that you should look for for PPC?
click-through rate, conversion rate and cost per conversion
How does Facebook Ads Work
Make a campaign
pick an audience
pick where you want the add to show
Pay Per Click
A model of internet marketing in which advertisers pay a fee each time one of their advertisements is clicked
CPC
A form of bidding where you have to pay a cost per click
Impression
Each time your ad appears on google, or the google network, its counted as one impression
CPM
A way to bid where you pay for 1000 views
How Do you do campaigns
market research
how to do Market research
Customer Avatar
Market Map
Competitor Analysis
Funnel marketing
way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage
Market research
is an organized effort to gather information about target markets and customers: know about them, starting with who they are.
Click through rate
clicks/impressions
conversion
how many people hit the goal (purchased, gave email)
cost per conversions
how much you paid overall for 1 conversion
