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Digital marketing > Week 1 Intro to Digital Marketing > Flashcards

Week 1 Intro to Digital Marketing Flashcards

1
Q

What is email Marketing

A

communicating with your audience through email

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2
Q

How does email marketing work

A

Using an auto responder

Copy writing: writing words sentences email that makes people take a specific action like buying.

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3
Q

Why is email marketing important to business

A

Its a constant way of contacting costumers

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4
Q

What are some benefits of Email marketing compared to SEO or PPC?

A

A direct way to reach your customer incase you get banned or taken down

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5
Q

What are some metrics you should look at in Email Marketing

A 
Click Through Rate
Conversion
Open rate. ...
Click-through rate (CTR) ...
Conversion rate. ...
Bounce rate. ...
Number of unsubscribes. ...
List growth rate. ...
Spam complaints. ...
Forwarding rate/email sharing.
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6
Q

What is SEO?

A

you do things to your website to make it show on google

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7
Q

How does SEO Work?

A

Keyword targeted blog posts

Getting people to link to your website

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8
Q

Why is SEO important to businesses?

A

Helps them get found on google

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9
Q

What are ways of doing SEO?

A

Remove Anything that Slows Down Your Site.
Link to Other Websites with Relevant Content. …
Write for Humans First, Search Engines Second. …
Encourage Other Trustworthy Sites to Link to You. …
Have Web Analytics in Place at the Start. …
Write Unique and Relevant Meta Descriptions for Every Page. …
Use a Simple, Readable URL Structure.

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10
Q

What is Google Ads

A

where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users

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11
Q

How Does Google Ads work

A

Give a budget to google ads

set the max cost per click

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12
Q

How does Google Ads Targeting Work?

A

allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender

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13
Q

Why is Google Ads Important for Businesses

A

Gets you product or service in front of people

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14
Q

What is the biggest reason why someone would choose PPC over SEO

A

PPC provides a laser-targeted way to get in front of potential customers. SEO Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits

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15
Q

How does their Facebook Ad’s targeting Work?

A

targeted to users based on their location, demographic, and profile information

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16
Q

How is Google Ads Different From Facebook Ads?

A

instead of keyword search like google, you target them on who they are

17
Q

What are the key metrics that you should look for for PPC?

A

click-through rate, conversion rate and cost per conversion

18
Q

How does Facebook Ads Work

A

Make a campaign
pick an audience
pick where you want the add to show

19
Q

Pay Per Click

A

A model of internet marketing in which advertisers pay a fee each time one of their advertisements is clicked

20
Q

CPC

A

A form of bidding where you have to pay a cost per click

21
Q

Impression

A

Each time your ad appears on google, or the google network, its counted as one impression

22
Q

CPM

A

A way to bid where you pay for 1000 views

23
Q

How Do you do campaigns

A

market research

24
Q

how to do Market research

A

Customer Avatar
Market Map
Competitor Analysis

25
Q

Funnel marketing

A

way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage

26
Q

Market research

A

is an organized effort to gather information about target markets and customers: know about them, starting with who they are.

27
Q

Click through rate

A

clicks/impressions

28
Q

conversion

A

how many people hit the goal (purchased, gave email)

29
Q

cost per conversions

A

how much you paid overall for 1 conversion

Digital marketing (1 decks)

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