Week 1 - internal and external environment of firms Flashcards
What is economics about
A social science that studies how individuals, businesses and governments allocate resources to mark choices that satisfy their needs and wants
What is time, resources and businesses connected with
Scarcity (finite)
What is opportunity cost
The cost of choosing one option resulting in the loss of the next best option
What can incentives be (2 things)
Financial or non - financial
Encourage or discourage
What is microeconomics concerned with
The behaviour of individual households, firms and industries
What are the key topics associated with microeconomics
- supply and demand
- market structures
- consumer behaviour
- the role of government regulating markets
What is an example of an microeconomic event in the UK
The rental cost crisis
What is macroeconomics concerned with
Studies the economy as a whole, nationally or globally
What are key macroeconomic topics
- GDP
- unemployment rates
- fiscal policy
- monetary policy
- exchange rates
What is an example of a macroeconomic event in the UK
UK high inflation and cost of living crisis
What are the 3 factors of the operational environment
- Suppliers
- customers
- competitors
Departments involved with product decision making (5)
- production
- marketing
- research and development
- finance
- personnel
Reasons for structural change in a business
- market dynamics
- global economic conditions
- competitive pressure
What is the definition of globalisation
The process of integration on a worldwide scale of markets and production
Factors leading to globalisation
- technological advancements
- reduction in trade barriers
- favourable economic policies
- international institutions