Week 1 - History of Social Media

Question 1

What does the social identity theory tell us about self worth (T & T, 1970s)

Answer 1

• self worth -> identification with particular groups
• explains why group rejection is so painful
• shapes how we understand ourselves and our place in the world
• joining virtual groups and building large group of friends

Question 2

How do Campbell and Garcia (2013) describe the origins of social media

Answer 2

internet born in 1969 with demonstration of 4-node arpanet network…didnt take off until 1990s

Question 3

According to Campbell and Garcia, what allows the internet to flourish

Answer 3

diffusion of desktop PCs

Question 4

what is the internet according to Riggulsford (2013)

Answer 4

metanet of networks linking private individuals, companies, charities, special interest groups and governments around the world, allowing them to exchange information in standardized forms like email and the world wide web

Question 5

what were the popular medias before social media?

Answer 5

1. Public Broadcast Media (tv, radio, newspaper)
2. Private Communication (telephone…no group stuff)
3. PCs

Question 6

What is new media

Answer 6

internet, blogs, chat rooms, social networking sites, online gaming, social media platforms

Question 7

What is Miller’s (2016) definition of social media

Answer 7

colonisation of space between traditional broadcast and private dyadic communication, providing people with a scale of group size and degrees of privacy that we have termed scalable sociality

Question 8

What is Merriam-Webster’s (2020) definition of social media

Answer 8

forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content such as videos

Question 9

what are the 6 types of social media (Riggulsford, 2013)

Answer 9

1. collab projects
2. blogs and microblogs
3. content communities
4. social networking sites
5. virtual worlds
6. virtual social worlds

Question 10

what are the 4 characteristics of online scalable sociality

Answer 10

• private vs public
  -. small vs large
• no rules
• groups and platforms may overlap

Question 11

what does polymedia refer to

Answer 11

no platform can be properly understood if considered in isolation

Question 12

what are the characteristics of a Digital Native

Answer 12

• born after 1980
• grew up in digital age (late 1970s)
• PC and internet
• online creating and sharing
• learn differently than previous generations of students
• change in brain development and basic information processing?

Question 13

what are the characteristics of a digital immigrant

Answer 13

• born before 1980
• didnt grow up in digital age
• not as good with tech
• no evidence to suggest difference in brain structure than digital native

Question 14

What does SNS stand for

Answer 14

social networking sites

Question 15

what is an SNS according to Kuss and Griffiths (2011)

Answer 15

virtual communities where users create individual profiles, interact with real life friends, and meet other people based on shared interest

Question 16

What do SNSs allow us to do (Wang et al., 2011)

Answer 16

allows us to communicate many things in many ways and change the way we connect with others

Question 17

What is the theory of attainment (Miller et al, 2016)

Answer 17

technologies make no difference whatsoever to our essential humanity

Question 18

What are some concerns related to social media and moral panic

Answer 18

• loss of authentic humanity
• less rich connections
• loss of cognitive ability
• addiction
• imagining things